Australia has been rated as the third strongest country brand overall, according to Bloom Constulting’s latest index. The company gathered 1 billion online search keywords to rank 180 countries in the five categories of tourism, investment, talent, exports and national prominence. The USA had the strongest brand based on search data, while China dominated with respect to economics searches related to tourism. Australia was ranked most highly (at number two) in terms of searches related to national prominence. Find out more.