The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Where consumers shop for travel online

Where consumers shop for travel online | The Insight Files | Scoop.it

This PhoCusWright white paper – sponsored by Expedia – examines how leisure travellers in eight global travel markets shop for and purchase their trips, with particular attention paid to online travel shopping and booking. Among the findings, the report forecasts that more than one quarter of online travel transactions in the U.S. will be conducted via mobile devices by 2017. In China, mobile devices are predicted to capture 60 per cent of the online travel market. Across all markets, more consumers are turning to smartphones and tablets for travel information, with online travel planning and booking beginning to overtake offline channels in some markets. Download the report.

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Panos Fotiadis's curator insight, September 27, 2016 3:00 AM
Latest report from Expedia and Phocuswright
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Online travel agencies leave hotels at the door when it comes to mobile booking

Online travel agencies leave hotels at the door when it comes to mobile booking | The Insight Files | Scoop.it

Consumers are booking hotels via OTAs rather than direct with suppliers when it comes to booking via smartphone according to research from Criteo. The Criteo Travel Flash report says that hotel bookings made on smartphone are three times higher for OTAs compared with hotels and that the trend increases from January when OTA bookings are about 19% to June when they hit 26%. By contrast, bookings via smartphone to hotels stay around 7% throughout the six month period. This could be for a number of reasons, not least the ability to compare properties more easily using an OTA's app or website and the amount of development OTAs have put into their mobile strategies. Find out more.

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Is booking direct the new travel agent?

Is booking direct the new travel agent? | The Insight Files | Scoop.it

According to SureSave, who surveyed more than 1000 Australian-based travellers, travellers are seeking guidance from the experts and not the internet. In the last two years, the number of travellers who view agents as a trusted source of safety and travel advice has jumped dramatically to 73%, representing a 16% increase. Australians love to travel and statistics show they are continuing to take more overseas trips, but with an increasing number of safety and security threats internationally, a growing number of Australian consumers are relying on the expertise of agents to provide assistance when planning their next holiday. On the opposite end of the spectrum, Finder.com.au conducted a price comparison of how travel insurance prices vary between airlines, travel agencies and direct bookings, with the latter offering the most favourable prices.

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Millennials travel more, but spend less...for now

Millennials travel more, but spend less...for now | The Insight Files | Scoop.it

Millennials are travelling more often than older travellers—creating a huge opportunity for travel agents, according to PhoCusWright. Eighteen to 34-year-olds have the highest incidence of leisure travel across all age groups, with 66% of millenials considering travel to be a very important part of their lifestyle. Not surprisingly, though, millennials were found to spend less on their travel than older travellers. Older travellers spent an average of $3,381 on leisure travel in 2013 while millennials spent just $3,217. Millennials also book primarily online, while older travellers prefer to go direct to suppliers’ websites. However, more millennials, 6%, book air tickets through travel agents than older travellers, 3%. 


Via Maria Cristina Terenzio
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Traveller behaviour when booking with indie hotels online

Traveller behaviour when booking with indie hotels online | The Insight Files | Scoop.it

TravelNuts has analysed data flowing through its system over a numbers of years to monitor how travellers search and book independent hotels. As a result, it has built an interesting picture of how such properties can both target and interact with potential guests.

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How people book travel after researching on a tablet

How people book travel after researching on a tablet | The Insight Files | Scoop.it

In their quest to get more tourism businesses to think about mobile as a major web presence strategy, MyTravelResearch have created this infographic to clearly show the flow of how people book travel after researching on a tablet. Knowing where and how your market is searching for your products can help you implement marketing strategies that are relevant to your customers and help increase bookings and revenue. Significantly, 54% of respondents who are researching their trip on a tablet end up booking online via a desktop.

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Panos Fotiadis's curator insight, August 6, 2015 8:09 AM

interesting research...check it out

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2014 sees flight bookings via mobiles double

2014 sees flight bookings via mobiles double | The Insight Files | Scoop.it

The WYSE Travel Confederation has launched a Millennial Traveller report to coincide with its “Understanding the Millennial Traveller” seminar which recently took place at the World Travel Market (WTM) in London. The report is part of a series that analyses the travel behaviour and attitudes, plus identifies a number of trends amongst more than 7,600 travellers aged 18 - 30 from over 100 countries, who were polled earlier this year. Click here to view the report's main findings.

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