Some 64% of U.S. travellers think they'll find a better deal on a brand's website versus 15% who trust online travel agencies with finding them the best price. That's one big takeaway from MMGY's 2015 Portrait of American Travellers survey which asked more than 2,800 active U.S. leisure travellers this February about their travel booking preferences, dream destinations and mobile device usage. Other findings of the study include:
- Only 14% of travellers think booking sites are the most convenient way of booking travel, compared to the 67% who think a brand's site is the most convenient booking option.
- 67% indicate they generally book directly though a brand's website compared to 13% who typically choose booking sites.
- Millennials, generation Xers, and baby boomers all said direct bookings are how they generally book travel services.