The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Majority of travellers claim they prefer booking on a mobile device

Majority of travellers claim they prefer booking on a mobile device | The Insight Files | Scoop.it

Is mobile search and booking really at the point where consumers prefer it to a tablet or desktop device? It appears so, according to results from an Opera Mediaworks survey conducted with American travellers this year. 51 per cent of those polled said they preferred a mobile device as their digital platform of choice. 66 per cent said they preferred the mobile device for when they are at the research phase of a trip. This isn't just how they search or book - this is what they actually prefer to do, with 85 per cent of travellers using a mobile device to book travel activities. Find out more.

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Panos Fotiadis's curator insight, August 30, 2016 2:32 AM
The mobile domination era has arrived
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Quarter of web users abandon travel bookings if local currency isn't supported

Quarter of web users abandon travel bookings if local currency isn't supported | The Insight Files | Scoop.it

The globalisation of online travel has meant that consumers are happy to book on websites that are not based in the country. However, a poll of 3,500 consumers worldwide found that almost 25% would end a transaction at checkout if their local currency isn't supported for payments to a travel website. Furthermore, one in ten travellers in India and China wouldn't even get past the homepage of a travel brand if it was not immediately clear on the homepage that they could pay in Rupees or the Yuan. Reassurance appears to be one of the most important elements when websites are designed and payments are taken into consideration.

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