The Insight Files
72.8K views | +21 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Rescooped by Tourism Australia from Tourism Social Media
Scoop.it!

Social Media vs. Branding: Which One's Losing and Why?

Social Media vs. Branding: Which One's Losing and Why? | The Insight Files | Scoop.it

Ever notice how facts get in the way of what people say? Well, Google reveals key insights to social media vs. branding and which one rules in business.

 

Read more: http://www.risingabovethenoise.com/social-media-vs-branding-the-ultimate-business-smack-down/


Via Helder Gonçalves, Wendy Forbes
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

trendwatching.com's June 2012 Trend Briefing covering the consumer trend "MADE BETTER IN CHINA"

trendwatching.com's June 2012 Trend Briefing covering the consumer trend "MADE BETTER IN CHINA" | The Insight Files | Scoop.it

China still faces many potential obstacles in its attempts to foster a deep and lasting culture of innovation and creativity (State economics! Politics! Demographics! The environment! Intellectual property!).

However an avalanche of Chinese brands are already catering to an increasingly large and sophisticated internal market, and competing with and even beating established incumbents from all over the world at their own game. Just think what the future will hold when China is truly unleashed.  

more...
No comment yet.
Rescooped by Tourism Australia from Tourism Today & Tomorrow
Scoop.it!

USA Launches First Global Marketing Campaign to Attract International Travelers

USA Launches First Global Marketing Campaign to Attract International Travelers | The Insight Files | Scoop.it
Original Song by Rosanne Cash Invites Visitors to “Come and Find Your Land of Dreams”...

Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans.


Via Paul Sloan
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Five Ways To Weaponize Your Brand Storytelling

Five Ways To Weaponize Your Brand Storytelling | The Insight Files | Scoop.it
The future of your social media success is not chasing friends and followers, but rather influencing what they are talking about.

...

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

What Marketers Should Know About Brand Advocates - eMarketer

What Marketers Should Know About Brand Advocates - eMarketer | The Insight Files | Scoop.it
Most make recommendations at least once a month.

...

more...
No comment yet.
Rescooped by Tourism Australia from Tourism Social Media
Scoop.it!

50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests. | The Insight Files | Scoop.it

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

 

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

 

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.


Via Mike Cunningham, Wendy Forbes
more...
No comment yet.
Rescooped by Tourism Australia from Tourism Today & Tomorrow
Scoop.it!

US to launch major UK advertising campaign

The United States will launch its first-ever comprehensive marketing campaign in the UK next week, which will include TV advertising, print ads, outdoor signage and social media strategies.

Brand USA, the new tourism marketing body responsible for promoting the destination worldwide, said its goal was to "rekindle the world's love affair with the USA".


Via Paul Sloan
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Social media followers prove valuable

Social media followers prove valuable | The Insight Files | Scoop.it
LONDON: Consumers who choose to follow brands on Facebook and Twitter are more likely to purchase and recommend these products, a new study has revealed. ExactTarget, the email marketing services provider,
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Infographic: Why People Follow Brands

Infographic: Why People Follow Brands | The Insight Files | Scoop.it
This is a great infographic that has just been released from the team at get satisfaction.
more...
No comment yet.