Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers. MarketingCharts' study indicates that word-of-mouth outranks all paid media in stated purchase influence. In contrast to the CMO Council survey, however, MarketingCharts research indicates that TV advertising and social media ads are two of the most influential advertising media. Find out more.