The Insight Files
72.7K views | +23 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Is influencer marketing the next golden ticket?

Is influencer marketing the next golden ticket? | The Insight Files | Scoop.it

Digital marketing is no way limited to social media, websites and email. The new golden child of content marketing is influencer marketing, defined as "a form of marketing that identifies and targets individuals with influence over potential buyers." A new infographic from The Shelf reports on the interesting relationship between consumers, brands and perceived authenticity on social media and the web:


  • 92% of consumers trust recommendations from other people over branded content.
  • 70% of consumers reported online customer reviews as the second-most trusted source.
  • 88% of social influencers verbally tell a friend about brands that sponsor them. 77% say they're more likely to purchase from brands that sponsor them.


Find out more.


more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Project Cool - defining the essence of cool

Project Cool - defining the essence of cool | The Insight Files | Scoop.it

Celsius Research has undertaken a research project to define the essence of cool. The study’s findings could have profound implications on how brands establish and understand their cool factor.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

What does it take to be an irresistible brand?

What does it take to be an irresistible brand? | The Insight Files | Scoop.it

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a power that goes beyond being recognisable and popular. When faced with a choice in their category, consumers are magnetically drawn to them, unable and unwilling to see any alternative. The power these brands exert makes their success appear almost magical, but the fact is that they have very specific characteristics that make them irresistible brands. Click here to view the full report.

more...
No comment yet.