In this article, 8MS looks at the Millennial demographic, where they spend their time online, and which brands are marketing to them well. Millennials are incredibly digitally savvy. According to a recent OFCOM study, 94% of their time in the UK is based around text-based communication. Millennials are constantly producing content for their peers to consumer and share, whether it's on Snapchat, Instagram, Tumblr or in a simple text message. The trick for brands and marketers is to tap into some of the Millennial ingenuity when creating engaging online content; this demographic is looking for a personalised customer experience. If co-branded content is the way forward for engaging Millennials, then the key to co-branding is to allow the audience to fell part of the campaign, whilst retaining some control. Click here for more information.