The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Marketing to millennials - what, where and who?

Marketing to millennials - what, where and who? | The Insight Files | Scoop.it

In this article, 8MS looks at the Millennial demographic, where they spend their time online, and which brands are marketing to them well. Millennials are incredibly digitally savvy. According to a recent OFCOM study, 94% of their time in the UK is based around text-based communication. Millennials are constantly producing content for their peers to consumer and share, whether it's on Snapchat, Instagram, Tumblr or in a simple text message. The trick for brands and marketers is to tap into some of the Millennial ingenuity when creating engaging online content; this demographic is looking for a personalised customer experience. If co-branded content is the way forward for engaging Millennials, then the key to co-branding is to allow the audience to fell part of the campaign, whilst retaining some control. Click here for more information.

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Four reasons why people follow brands on social media

Four reasons why people follow brands on social media | The Insight Files | Scoop.it

Research has shown that people have high expectations from brands on social media. But what is that triggers people to follow brands on social media? This article examines the top four reasons:


  1. Promotions, special offers and giveaways - 70% of people follow brands on Facebook for special offers while 52% of Twitter followers are looking for promotions and special deals.
  2. New products and updates - one of the main reasons why people follow brands on social media is to be the first to know about new products or company updates.
  3. Feedback and customer support - social media are an open, public platform that enables customers to reach out to brands in real time with their feedback or complaints in a more direct and conversational way.
  4. You - consumers may follow a brand simply because they like its personality and unique identity.
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