Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the advertising and technology landscape is accelerating and new engagement techniques and formats continue to evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted. This presentation outlines Chris Schaumann's - Global Vice President at Nokia Global Marketing - view on the latest technology trends and examples for a more digital content powered marketing paradigm.


Via Fred Zimny, Andrea Rossi, Soraia Ferreira, Ph.D.