There's nothing like Australia's beauty for Brazilian tourists | The Insight Files |

The top five selection criteria for Brazilian consumers when selecting a holiday destination are interesting attractions (50%), food and wine (38%), safety and security (35%), rich history and heritage (32%) and world-class nature (27%). Brazilian consumers rank Australia somewhat favourably with respect to their perceptions of Australia’s interesting attractions but rate Australia first for its world-class nature. However, low rankings are reflected in terms of their perceptions of Australia’s food and wine offering, safety and security and history and heritage. Australia is not currently a top-of-mind destination for Brazilian consumers, with 24% considering travel to Australia in the next 4 years and 8% intending to visit. For more insights on the Brazilian consumer, visit: