The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Effectively reach online travel shoppers in the UK

Effectively reach online travel shoppers in the UK | The Insight Files | Scoop.it

Like digital consumers everywhere, British travellers are flooded with content as they navigate the web to research, plan and book travel. When organising a trip, they turn to numerous sources to decide where to go, how to get there and what activities to pursue. Furthermore, like an increasing number of travellers across the globe, most travellers use multiple devices throughout the purchase process. The booking journey for online travel shoppers in the UK is complex. For travel marketers, understanding it can inform how, when and where to most effectively connect with British digital consumers. Download this free Expedia whitepaper to understand the complex British traveller booking path and how to effectively reach online travel shoppers in the UK. 

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The British traveller's path to purchase

The British traveller's path to purchase | The Insight Files | Scoop.it

A new study, “The British Traveler’s Path to Purchase” commissioned by Expedia Media Solutions with comScore, provides an inside look into what inspires and influences consumers in the UK as they plan travel during the 45 days leading up to an online purchase. The study shows that British travellers are avid researchers, spending 2.4 billion minutes engaging with travel content and visiting travel sites over 121 times during the path to purchase. Consumption on mobile is outpacing desktop, however nearly half of users are engaged with travel content on multiple devices. Find out more about what this booking path looks like across devices, travel categories, and stages of the purchase journey. 

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