While cruises have grown in popularity, they only represent a small percentage of the holiday market. CLIA reports that 3% of North Americans took a cruise last year and only about 20% have ever taken a cruise. The potential market of cruise rookies is vastly larger than that of experienced cruisers. Cruiseline has analysed 14,000 cruise views, discovering that new cruisers are easier to please, on the whole, rating their cruises higher than any other demographic. Additionally, in a stunning display of brand loyalty, 81% of first-time cruisers booked their second cruise with the same line. Find out more.