Criteria of a bucket-list destination | The Insight Files |

What is it that unites Hot List destinations from Chile's Atacama Desert to the Cook Islands? If there's something that unites these destinations, it is that they represent the road less travelled. This is not always a physical thing, but a state of mind. In the middle of great civilisations, there are still plenty of undiscovered wonders. Other contributing factors to a destination's popularity include destination marketing activity, increased airline routes, the influence of popular culture and major sporting events. Click here to view the full article.