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Consumer trends and news curated by Tourism Australia
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Online connectivity top priority for Aussie business travellers

Online connectivity top priority for Aussie business travellers | The Insight Files | Scoop.it

New research has revealed that staying in touch with friends and family via the internet is the top priority for Australian business travellers.

 

A new study, conducted by InterContinental Hotels Group (IHG), has revealed that 45 percent of Australian business travellers listed a lack of internet connection to contact people at home as the greatest dissatisfaction when on the road.

 

39 percent of Australians highlighted difficulty with transport links as the most stressful situation.

 

The study also revealed that 78 percent of Australians check in with their partner at least once per day when away on business.

 

15 percent of Australian respondents said they would refuse to travel alone or for work at all if they had no way of contacting friends and family back home.

 

85 percent of Australian travellers agree that a free internet connection, in order to maintain contact with people back home, would make them happier when away on business.

 

“Online connectivity via the likes of Skype, Facebook, or Twitter can reunite us with our kids, partner or friends, and make us feel happy and in control, reassuring us both practically and emotionally that we are not alone,” Australian psychologist, Jacqui Manning said.

 

 “We understand how important it is for our guests to be able to stay in touch whilst travelling,” IHG chief executive Richard Solomons said.

 

“That’s why, alongside great existing benefits such as points that never expire, we have introduced free internet for our members as part of IHG Rewards Club.”

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New research: Case Studies prove value of Incentive Travel

New research: Case Studies prove value of Incentive Travel | The Insight Files | Scoop.it
New research, studies on employee incentives prove incentive travel programs work best to motivate performance. Find out why cruise ships are highly motivating.

Via Maria Cristina Terenzio
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26 Tips for Managing a Social Media Community

26 Tips for Managing a Social Media Community | The Insight Files | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/


Via Martin Gysler
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DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
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26 Ways to Use Visuals in Your Social Media Marketing

26 Ways to Use Visuals in Your Social Media Marketing | The Insight Files | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?


Via Martin Gysler
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HiddenValleyRV.net's curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2013 2:35 PM
Indeed Debbie ;-)
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You're Reaching More People on Facebook Than You Think

You're Reaching More People on Facebook Than You Think | The Insight Files | Scoop.it

A new study from the Stanford University Computer Science Department and Facebook data science team showed that the majority of Facebook users are reaching more than three times as many people as they think. An analysis of the activity of 220,000 U.S. Facebook users over the course of June 2012 demonstrated that each post is seen by approximately one in three of a user’s friends.

Additionally, researchers explored the disparity between Facebook users’ perceptions of their audience and the statistical reality, and likened communicating via Facebook and other social media sites to “speaking to an audience from behind a curtain.”


Via Martin Gysler
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Done4USocialMedia's curator insight, March 8, 2013 5:13 AM

Just goes to show, you just never know what your reach really is!!

Michèle Chenaud's comment, March 8, 2013 12:47 PM
Je dois impérativement réviser mon anglais ...
Martin Gysler's comment, March 12, 2013 9:06 AM
I see Bill, we have the same doubts, what not mean that it's not right. I think that Facebook has changed too much, in my opinion, his platform in the wrong way.