The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Business Events Australia - Australia Innovates Vol. 2

Business Events Australia - Australia Innovates Vol. 2 | The Insight Files | Scoop.it

Tourism Australia has released the second edition of Australia Innovates, a magazine that contains engaging stories of some of Australia's brightest people, who are breaking new ground across a variety of fields. Many of the stories included highlight Australia's connectivity to the world and the nation's strengths in collaborating with our peers. With Australia's proven track record of successfully delivering events, and reputation as a place offering innovative people, award winning convention and exhibition centres, unique wildlife, beautiful landscapes, and excellent cuisine and wine, it's no wonder that Australia's appeal continues to grow. Click here to discover why there's nothing like Australia for business events.

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Meeting planners relying more on tourism bureaus in 2016

Meeting planners relying more on tourism bureaus in 2016 | The Insight Files | Scoop.it

Conference organisers are looking for more direct financial help and sponsorship opportunities from destination marketing organizations (DMOs) in 2016, due to a sharp rise in hotel, venue and food costs. That's according to a 'Destination Marketing Insights from Marketing Executives' survey conducted by Fulcrum Marketing. The purpose of the survey was to hear what North American planners had to say specifically about the business of global meetings, and how the rising cost of large conferences will impact on their working relationships with DMOs. In the Fulcrum survey, the two most significant ways  that planners envision their relationship with DMOs changing over the next two years focus on attendee marketing and sponsorship solicitation. Survey respondents reported that the two most appealing selling points for a potential meeting destination were the ability of financial incentives and broad meeting industry collaboration. Find out more.

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Melbourne Convention Bureau CEO on marketing a city's intellectual capital

Melbourne Convention Bureau CEO on marketing a city's intellectual capital | The Insight Files | Scoop.it

In the global meetings and conventions industry, Melbourne exemplifies the trend where cities are positioning themselves as knowledge incubators to drive competitive advantage in specific industry sectors. The Melbourne Convention Bureau and the City of Melbourne have an aligned vision to develop and promote Australia's second largest city officially as an 'intellectual capital.' On a foundational level, the intellectual theme is supported by the fact that Melbourne is continually ranked as one of the world's most livable cities, placing #1 this year in The Economist's annual liveability indices. The convention bureau uses that to emphasise the connectivity, ease of mobility, sustainability, economic vitality, and wealth of knowledge companies and academic facilities in the city. Find out more.

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Guide details support for business events industry

Guide details support for business events industry | The Insight Files | Scoop.it

Tourism Australia and Austrade have released the latest edition of Attracting Business Events to Australia, a guide outlining Australian Government assistance to industry during the event bidding and marketing process. Tourism Australia Managing Director said the guide would help atrtract more events to Australia by providing a clear pathway to industry support. Attracting Business Events to Australia explains the process, lists priority industry sectors and details the minimum requirements for support. According to TRA's latest IVS, business events are already worth more than $13 billion to the Australian economy. The guide is available electronically or in print by request via bea@tourism.australia.com. 

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A virtual tour of Sydney's International Convention Centre

The much-anticipated International Convention Centre Sydney, due for completion in December 2016, seems even closer to reality. Sydneysiders have been watching the structure take shape since construction began in May 2014, but a new virtual fly-through now invites the world to take a look inside. The animated movie blends the latest in 3D modelling with live footage to explore the new AU$1.1 billion Darling Harbour venue and its magnificent views. Watch the video here.

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The value of Business Events to Australia

The value of Business Events to Australia | The Insight Files | Scoop.it

The Business Events Council of Australia has released a study highlighting the importance of the business events industry to Australia, by estimating the economic contribution, value add and employment of the industry for the 2013-14 financial year. Among the report's findings include the statistic that over 37 million people attended more than 412,000 business events across Australia in 2013-14. Notably, this figure equates to attendance at 8 Sydney Olympic Games; 25 Vivid Festivals; more than 5 AFL seasons; 530 Australian Opens; or 535 Asian Cups. New South Wales and Victoria hosted the largest number of events and delegates/visitors, accounting for approximately 60% of the business events industry combined. The study demonstrates the enormous reach of business events beyond their tourism contributions, revealing how business events help all industries deliver their goals. Click here to download the report.

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The value of Australia's international business events sector

The value of Australia's international business events sector | The Insight Files | Scoop.it

Sydney has again outshone its competitors, winning the right to host 5,000 leading accounting professionals at the next World Congress of Accountants in 2018, an event worth $18m to New South Wales. In light of the importance of international business events to Australia, the AACB in partnership with Deloitte, has undertaken a comprehensive study highlighting the sector's contribution to the Australian economy. The study has revealed that the business events sector is a high-value, fast-growing component of Australia's visitor economy, with one in five dollars spent by international visitors in Australia being directed to business event attendance. International business events are increasingly being recognised as an opportunity to promote Australia's industry strengths, increase trade and investment, attract global talent and drive the knowledge economy. The high yielding nature of the sector is a significant economic driver for both the visitor and knowledge economies and an integral contributor to Australia's tourism 2020 target. Click here to download the full report.

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The path to purchase of international association conference delegates

The path to purchase of international association conference delegates | The Insight Files | Scoop.it

Tourism Australia has recently conducted new international research examining the path to purchase behaviour of potential international association conference delegates. This research helps us better understand the core decision-making of potential delegates and the best ways in which to reach and convince them to travel to international association events held in Australia. These research findings will assist Australian industry in delivering effective marketing activity  to ultimately deliver higher delegate numbers to association conferences held in Australia. Among the findings:

 

  • Australia is the world's favourite destination for business travel. Europe was listed as second, while the US came in third.
  • Australia also ranked first for scenery, sightseeing, and being a destination worth travelling to.
  • A balance of professional outcomes and strong destination appeal provide the ideal combination for delegates.
  • Ensuring delegates have access to high quality, informative content on conference websites can greatly enhance the decision to travel.
  • Destination appeal is judged on a broad range of factors, including the ability to extend the trip beyond the conference and having a range of activities to experience including food and wine, history, culture and iconic attractions.

 

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The most important issues affecting meetings in 2016

The most important issues affecting meetings in 2016 | The Insight Files | Scoop.it

Recently, Successful Meetings sent out a survey to readers asking them about which business trends they think will have the greatest effect on meetings in 2016. Of the respondents, 41% were corporate planners, 38% worked for associations and 21% were independent or third party planners. Of that number, 75% reported the biggest challenge would be getting enough Wi-Fi bandwidth to meet the needs of attendees. Other notable challenges included:


  • Providing quality meetings on limited budgets: 74%.
  • Negotiating with hoteliers in a sellers market: 66%.
  • Need to create compelling meeting experiences: 63%.
  • Proving ROI for meetings: 50%.
  • Getting enough Wi-Fi bandwidth to deliver meeting content: 49%.
  • Finding affordable airfares for attendees: 41%.
  • Developing effective social media strategies for meetings: 40%.
  • Incorporating sustainable practices into meetings: 24%.
  • Providing healthy lifestyle options at meetings: 21%.
  • Developing virtual meeting offerings: 18%.
  • Dealing with room block disrupters like Airbnb: 15%.
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Sydney number one for business events

Sydney number one for business events | The Insight Files | Scoop.it

The International Congress and Convention Association (ICCA) has ranked Sydney 1st in Australia and 25th in the world for business events. This is the first year that ICCA has reported on business events held in Sydney without an operating international convention centre - due for completion in December, 2016. Sydney's closest Australian competitor is ranked 37th in the world according to ICCA's rankings, 12 places lower than Sydney. The strong reputation of the university and research sectors in New South Wales have supported international decision makers to choose Sydney for many leading conferences. BESydney has delivered more than A$1 billion economic impact for New South Wales over the past five years by securing big international business events. Looking ahead, BESydney has secured over 20 events for ICC Sydney and close to 100 additional events across the State. Find out more.

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Incentive delegates the highest spending Business Event segment

Incentive delegates the highest spending Business Event segment | The Insight Files | Scoop.it

New research released by Business Events Sydney (BESydney) reveals that Asian incentive delegates are Sydney’s highest yielding delegate, outspending holiday visitors by an average of 6.5 times, and up to as much as 9.4 times. Commissioned by BESydney and developed in collaboration with UTS, the study analyses the corporate incentive market, with a focus on Asia. The report measures the expenditure of both delegates and organisers of Asian incentives in NSW and includes insights into the retail impact of such events. Other findings of the report include:


  • Shopping experiences rate highly in incentive destination choice.
  • Incentive delegates are knowledgeable and savvy travellers who want more immersive experiences.
  • More than two-thirds of respondents considered Sydney as either the 'best incentive event destination' or 'better than most incentive event destinations.'


Click here to read the report.

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Dreamtime 2015 to be hosted in Adelaide

Dreamtime 2015 to be hosted in Adelaide | The Insight Files | Scoop.it

Tourism Australia has kicked off AIME with the announcement that its signature trade-marketing event, Dreamtime 2015, will be held in the city of Adelaide in South Australia. Dreamtime is 2015 is set to further strengthen the $13 billion business events sector and will give Adelaide the opportunity to showcase its unprecedented level of investment in new and existing infrastructure to buyers from around the world. Dreamtime is Australia's largest business events showcase, allowing Tourism Australia to connect with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom. Adelaide is already renowned for its functionality and services to the business events sector, but this has been further enhanced with several redevelopments of its major landmarks. Dreamtime 2015 will be held towards the end of the year, tentatively scheduled for 6 December, with buyers spending five days in Adelaide, and the remaining three days on educational visits to other Australian destinations. Click here for more information on how Adelaide was selected.

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Baden Todd's curator insight, March 24, 2015 7:06 PM

In the future i'd love to live and work in Adelaide, I've been there before on holidays and it looked like a great place to live. there is always something going on in the city and the weather is usually nice. I'm not sure what kind of work would really be available around but there is bound to be some contract work somewhere. it may take more than five years but i'm definitely hopeful.

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Australia's international business events sector

The latest data from the International Visitor Survey published by Tourism Research Australia shows that spend by business events delegates totalled $13 billion for the year ending September 2014, with total spend by international business events delegates accounting for $2.5 billion (an increase of 4% compared with the previous year). Since the launch of the business events 2020 strategy in 2010, total delegate spend has increased 44% from $9 billion to $13 billion annually, putting the sector well on track to achieving its target of $16 billion annually by the end of the decade. Business events visitors are high yielding, with overnight visitors spending an average of $255 per night, compared to $161 night spend by all overnight visitors in Australia. Business events is an increasingly competitive sector of the travel industry due to the high per delegate spend and new destinations eager to capture a share of this lucrative sector, offering new choices for customers. The recent business events results for Australia reflect the current competitive nature of the sector globally. 

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