The value of Business Events to Australia | The Insight Files |

The Business Events Council of Australia has released a study highlighting the importance of the business events industry to Australia, by estimating the economic contribution, value add and employment of the industry for the 2013-14 financial year. Among the report's findings include the statistic that over 37 million people attended more than 412,000 business events across Australia in 2013-14. Notably, this figure equates to attendance at 8 Sydney Olympic Games; 25 Vivid Festivals; more than 5 AFL seasons; 530 Australian Opens; or 535 Asian Cups. New South Wales and Victoria hosted the largest number of events and delegates/visitors, accounting for approximately 60% of the business events industry combined. The study demonstrates the enormous reach of business events beyond their tourism contributions, revealing how business events help all industries deliver their goals. Click here to download the report.