Chinese New Year: Seize the chance | The Insight Files |

Australian tourism operators are being urged to make it easier for Chinese visitors to spend their money, as an estimated 250,000 tourists head down under for Lunar New Year celebrations. With each visitor tipped to part with $8000 during their stay, Chinese cultural expert CT Johnson said businesses should be looking at ways to attract their custom. A few changes like adding Chinese language translations, providing Chinese payment methods and having a presence on Chinese social media could bring tourists through their door. Research shows that language difficulties is the biggest concern Chinese visitors have when they travel down under followed by cultural differences. Almost 75% use social media sites like Weibo, WeChat and QQ to research where to shop, eat and stay and 87% upload photos, comments and videos during their holiday. Find out more.