The Insight Files
73.0K views | +23 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Booking behaviours of UK, German and French business travellers

Booking behaviours of UK, German and French business travellers | The Insight Files | Scoop.it

A GBTA Foundation survey of business travellers based in Europe's three largest business travel markets - the United Kingdom, Germany and France - shows that 3 out of 5 travellers in each country booked a business trip through a traditional channel while a similar share used an alternative channel in the past year. Of those who had access to a corporate online booking tool, roughly four out of five used a traditional channel while about half used an alternative channel in the same period. The survey, Booking Behaviour: The Business Traveller's Perspective, also revealed differences by company size and travel policy. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Why hotels should bet on wellness amenities for business travellers

Why hotels should bet on wellness amenities for business travellers | The Insight Files | Scoop.it

Fast, free WiFi, a hearty breakfast and a convenient location are among the perks today’s business traveller relies on to be her most productive. But a number of Road Warriors are looking for - and finding - other amenities when choosing a hotel. These fall into the health and wellness category, and are aimed at helping corporate travellers achieve better sleep, eat healthier and keep up with their fitness routines. In a Skift survey sponsored by the Hilton HHonors Surpass Card from American Express, 41.7% of business travellers reported exercising less when on the road, while 22.7% reporting working out no less and no more. Only 7.8% said they exercise more when away from home. Interestingly, 22.8% said it depends on the hotel's facilities, while 12.6% said the gym was the most important factor in choosing a hotel. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Understanding the digital habits of business travellers

Understanding the digital habits of business travellers | The Insight Files | Scoop.it

The business traveller is a digital traveller. Research shows that they are carrying more digital devices, more of the time, and that their expectations surrounding how, when, and where they use their smartphones, tablets and laptops are developing apace. Business travel itself is also up, in recent years. Capturing a portion of the $71.2 billion in annual revenue that these travellers represent now means reaching them in the ways that they move and work. There are however, challenges inherent to that proposition. To download the full report, click here.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The habits of Asian business travellers for 2016

The habits of Asian business travellers for 2016 | The Insight Files | Scoop.it

As the world's fastest-growing business travel market, Asian business travellers are probably bolder and more open-minded than the U.S. and European business travellers who dominated the stage for decades. Some 69% of business travellers in Asia have the freedom to choose which airline they fly and which hotel they stay in with no restrictions from their travel policies. About 41% are willing to fly low-cost carriers and about the same percentage would consider staying in a home or apartment rental during business trips. That's according to a survey of 2,500 business travellers from China, India, Japan, Indonesia and Singapore conducted by the Singapore Tourism Board last year. Business travel spending in the Asia Pacific makes up 38% of the global business travel market, and between 2016 and 2018, business travel in the region will grow four times faster than the U.S., and more than twice as fast as Europe.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

How to influence business travellers

How to influence business travellers | The Insight Files | Scoop.it

Associate Professor at Penn State, Kelly McGuire, has conducted a comprehensive study into the booking habits and influences of US business travellers. Among the key findings include:


  1. Reviews have the biggest influence on business travellers.
  2. Loyalty programs are highly influential on business travellers.
  3. Price still matters to business travellers.


The article also provides tips on how hotels can adapt their digital marketing efforts in order to more effectively attract business travellers. Methods include:


  • Encouraging guest reviews and feedback.
  • introducing a loyalty scheme.
  • Providing a better deal suited for business travellers.
  • Favouring description over emotion in marketing content.


Click here to learn more.

more...
No comment yet.