The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Investment opportunities in Australia -  why Australia?

Investment opportunities in Australia -  why Australia? | The Insight Files |

Australia continues to be a popular destination to do business and for investment opportunities. Increasingly SMEs (Small & Medium Enterprise), Startups and established family businesses are choosing Australia as a destination in which to do business. This article explores the underlying reasons for this trend:


  1. Growth - 25 years of uninterrupted growth in a safe, low-risk environment in which to do business.
  2. Innovation - Australia supports world-class, globally significant research and development opportunities.
  3. Talented workforce - Australia's labour force is among the most skilled and diverse in the world.
  4. Connected to Asia - Australia has deep, strong economic and cultural ties with the fast-growing Asia-Pacific region.
  5. Great place to do business - Australia is one of the easiest places in the world to do business.


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Hitlist - a new way to distribute travel

Hitlist - a new way to distribute travel | The Insight Files |

A new travel distribution start up, Hitlist, is targeting many segments across the inspiration, research and booking journey, but believes its 'sweet spot' is flexible travel. Hitlist targets leisure and business travellers who know where they want to go but are flexible on dates as customers as well as those tempted to travel by a good deal. Studies have shown that consumers visit an average of 32 websites before they complete a booking, with families taking an average of three weeks to book a holiday. The most difficult part of the process is finding attractive flights, and since this is where most people start their travel planning, it's also the area where an increase in conversion will have the greatest impact on the ecosystem. Hitlist aims to increase conversion by:

  • Making it easier to browse and evaluate options so consumers feel more confident that they're getting a good deal.
  • Logging users' preferences so that if prices drop in the future for a trip that interests them, the platform will let consumers know.

Hitlist's goal is to help people travel more and help vendors sell more by reducing current inefficiencies in the system, therefore breaking down the barriers that lead consumers to delay or defer a purchase decision.

Jamie Dela Torre's curator insight, March 15, 2015 9:27 PM

Awesome! If you're wanting to travel around the globe, well, this would be also for you.

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Five business trends set to shape 2016

Five business trends set to shape 2016 | The Insight Files |

In this article, three industry experts predict the top trends that will impact on your small business this year. One of the big themes for the next year is big data's growing availability to small businesses, in addition to the rise of business applications for virtual reality. Specifically, the trends which are raised include:

  1. Big data for small business.
  2. Immersive reality.
  3. Automation.
  4. Ad funding.
  5. Global businesses. 

According to the experts, business activities will become less human and more self-automated; the future will quite literally take care of itself. According to Tanner, the co-founder of MitchelLake, "there's no impediment to starting a business anywhere, which is why we're seeing new start-ups pop up in a broader spread of regions beyond traditional hub cities." Find out more.

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