The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What Travel Brand CEOs said about China in 2015

What Travel Brand CEOs said about China in 2015 | The Insight Files | Scoop.it

Chinese outbound travellers number nearly the entire population of Russia and half that of Brazil, and clamour to see the world from the perspectives of luxury, group or adventure travel, as tourism becomes more encouraged in China and a bursting middle class increasingly has money for leisure trips both foreign and domestic. Skift talked to dozens of travel CEOs in 2015, from some of the world's largest booking sites to the biggest hotel players and destination marketing organisations rewriting the playbook for how to get Chinese visitors to their cities sooner. This article contains thoughts from 10 of those CEOs reflecting on how China fits into their brand's strategy and how that market will continue to grow in importance in 2016. Find out more.

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Best quotes from U.S. Tourism Bureau CEOs

Best quotes from U.S. Tourism Bureau CEOs | The Insight Files | Scoop.it

Skift interviewed numerous tourism bureau CEOs around the United States in 2015 about their organisations' internal shifts in strategy, marketing and technology to to better engage both the leisure travel and meeting sectors. The quotes align with key trends including best practices in two-way digital communication with consumers, differentiating brand storytelling and new partnerships to drive economic development. Key themes include:


  • The impact of DMAI's DestinationNEXT
  • Millennials and meetings
  • Marketing and branding best practices
  • Data and research
  • Funding challenges
  • Promoting local travel
  • Advocacy for inclusivity
  • Website development
  • Social unrest


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