The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley

$6 million SA tourism campaign unveils commercial featuring Nick Cave promoting Barossa Valley | The Insight Files | Scoop.it
NATURAL elements, local producers and a soundtrack by Australian musician Nick Cave feature in a new television commercial promoting the Barossa Valley as Australia's premier food and wine destination.
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Tourism Australia launches a $250m global campaign in China

Tourism Australia launches a $250m global campaign in China | The Insight Files | Scoop.it

The latest phase of Tourism Australia's global marketing campaign, There's nothing like Australia, has been launched today in China - Australia's fastest growing and most valuable overseas tourism market.
 
New broadcast, print and online advertising materials were unveiled in Shanghai by the Minister for Tourism, the Hon Martin Ferguson AM MP alongside Tourism Australia’s Chairman Geoff Dixon and Managing Director Andrew McEvoy.

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New Australian tourism campaign big hit in China

The latest version of Tourism Australia's global advertising campaign, There's Nothing Like Australia, has achieved almost 6 million downloads since it was launched just over a week ago, making it one read more...
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