Snapshot of the Canadian Traveller | The Insight Files | Scoop.it

The digital audience in Canada may be smaller than that in the UK and U.S., but Canadian consumers are highly engaged. Collectively, they spend 148 billion minutes per month interacting with digital content, and 70% are consuming digital travel content. Expedia's new research, conducted by comScore, analyses the path to purchase of American, British and Canadian travellers, and shows when, where and how consumers in each country book a trip. While the three traveller profiles share many similarities, there are defined trends we can see within the Canadian market. Click here to download the infographic and find out more.