Asian travellers to get a dose of Australia | The Insight Files | Scoop.it

Passengers on Cathay Pacific planes will be seduced with images of Australia on the in flight entertainment as part of a new $2 million marketing deal. Tourism Australia has teamed up with the Hong Kong-based carrier to promote the country to key markets throughout North Asia including China and Japan. Tourism Australia's Managing Director said the multi-market deal with Cathay Pacific was the first time they had partnered with the airline. A key feature of the partnership will see Cathay Pacific fly 200 North Asian travel agents to this week's international trade event on Hamilton Island, Corroboree Greater China. Tourism Australia currently has more than 20 marketing deals with international airlines to help increase aviation capacity down under and promote new routes. Find out more.