5 creative ways brands are using Snapchat | The Insight Files | Scoop.it

Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts.

Via Soraia Ferreira, Ph.D.