The Insight Files
72.8K views | +42 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

The future of everything in travel 

The future of everything in travel  | The Insight Files | Scoop.it

Understanding China offers an insight into what is going to happen globally within technology and travel in 2017 and beyond. This article highlights an analysis conducted by Kieron Branagan, CEO of Openjaw Technologies. Among the trends include:

 

  1. The future of mobile: in China, mobile is the strategy.
  2. The future of social: WeChat had 768 million daily users in 2016, representing 35% year-on-year growth. It has become a CRM platform that controls the intermediation between businesses and consumers through owning and managing user profiles.
  3. The future of ecommerce: About half of all e-commerce in China happens on mobile compared to just over a fifth in the US and around a third in the UK. 
  4. The future of payment: WeChat supports payment and money transfer, which allows users to perform peer-to-peer transfer and electronic bill payment. 
  5. The future of travel: China is becoming the largest source market for international travel.

 

Find out more. 

more...
Eve-Line Boulle's curator insight, March 10, 9:32 AM
"The Chinese believe that what happens at New Year influences your fortunes in the year ahead..."
Scooped by Tourism Australia
Scoop.it!

Chinese airlines chasing Australian tourists

Chinese airlines chasing Australian tourists | The Insight Files | Scoop.it

Chinese airlines and tourism officials are trying to lure more Australian tourists to China as two-way travel ramps up between both countries. China's national tourist office and six major Chinese airlines have joined forces with Tourism Australia to promote the two countries as part of the China-Australia Year of Tourism in 2017. While Australians rank 13th among international visitors to China, with more than 720,000 Australians visiting mainland China each year; more than one million Chinese visited Australia from July 2015 to June 2016 - up 23% from a year earlier. China is Australia's most valuable tourism market, expected to be worth more than $13 billion by 2020. Next year is set to be a record year for Chinese tourists coming to Australia, both in terms of visitor numbers and total spend. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China's fastest-growing aviation markets

China's fastest-growing aviation markets | The Insight Files | Scoop.it

With the number of Chinese outbound tourists at more than 100 million for this year, it is important to assess which are the fastest-growing markets for this country of one billion-plus people. UK-based airline data firm's OAG new Chinese aviation report analyses which markets have seen dramatic increases in set capacity and which airlines are carrying the most outbound Chinese travellers to the top 15 markets. According to OAG, there were 298,353 scheduled flights in November 2015 leaving Chiense airports for destinations in China or internationally. Vietnam has emerged as the fastest-growing market for Chinese outbound travellers, more than nearby Japan, Thailand or Australia. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China will help keep Australia's tourism industry outlook strong

China will help keep Australia's tourism industry outlook strong | The Insight Files | Scoop.it

Chinese tourists are poised to overtake New Zealanders as Australia's most common visitors within five years, according to the government's tourism researcher. Tourism Research Australia's Tourism Forecasts 2015 says the number of foreign tourists is expected to increase by 5.9% to 7.5 million this financial year, including a 15.5% rise in the number of Chinese visitors. Although China's economy has slowed down, growth in tourists from China, India and Malaysia is expected to outpace the global average rate of growth. While domestic tourism expenditure is on track for moderate growth, inbound visitor spend is forecast to grow more strongly and increase its share of total visitor spend from 31% in 2014-15 to 34% in 2024-25. Download the report.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Social media in China: top 5 tips and platforms

Wave goodbye to Facebook and Instagram, say hello to Weibo and Youku. Learning about local social media is essential to marketing your business in China. Among the presentation's tips include:


  1. Social media in China is one-of-a-kind: do your research to find your target markets.
  2. Follow the rules: to open a corporate account on Chinese social media, you need to register your business with the Chinese government.
  3. Guanxi is social media's secret weapon: this is about forming and honouring trusted relationships.
  4. Identify the influencers - seek out key opinion leaders to promote your brand.
  5. Know when to engage the experts: gaining exposure is hard work and requires ongoing commitment.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tourism 101: online marketing to China

Tourism 101: online marketing to China | The Insight Files | Scoop.it

Often, foreign destinations, big or small, do not know how to attract Chinese tourists. So here's a few ideas from Tnooz to get started:


  • Be clear about who you are/who you want to be to Chinese tourists.
  • The B2C route to becoming a star destination - SEO is the first stop for this. Start with a well-designed website, located in China and then have some SEO done on the most relevant keywords. 
  • In addition to being one of the oldest e-tourism platforms, Lvmama is a popular place to be, with a ranking in the top 250 websites in China. 
  • Sohu's forums are very influential in their own industries. for example, travel.sohu is a must-read in travel.
  • Be social, be trendy, have a Weibo account. Weibo is an open social network often wrongly called the 'Chinese Twitter' - while similar, Weibo has more features than its Western so-called counterpart.


Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Tourism bump attributed solely to an increase in Chinese visitors

Tourism bump attributed solely to an increase in Chinese visitors | The Insight Files | Scoop.it

New figures show the 2.7 per cent growth in inbound arrivals in May can be attributed solely to an increase in Chinese visitors. The Australian Bureau of Statistics overseas arrivals and departures figures show 483,000 short-term international visitors arrived in May, including a 29 per cent rise in Chinese visitors to 62,300. The additional 14,000 Chinese visitors in May outstripped the 12,900 rise in tourists from all nations combined, although notably the 2014 figures had been boosted by arrivals for series of large global conferences such as the World Congress of Cardiology. May is traditionally one of the weakest months for inbound tourism.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China FIT holiday market to NSW

Destination NSW has prepared a fact sheet on Chinese consumers travelling to New South Wales for the purpose of a holiday. The fact sheet provides information on visitor profile and travel preferences. This document profiles and compares the segments of Chinese FIT holiday visitors against other Eastern countries' FIT holiday visitors to NSW. Click here to download other fact sheets.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Jetstar to fly Gold Coast to China

Jetstar to fly Gold Coast to China | The Insight Files | Scoop.it

Low cost airline Jetstar has teamed up with Chinese conglomerate Dalian Wanda Group to announce twice-weekly flights between the Gold Coast and China. As part of the deal, Wanda will market and sell the seats on the flights between Wuhan, the capital of Hubei province, and the Gold Coast. The route will largely be driven by inbound travel from China. Jetstar CEO said the deal would be a boon to tourism and hospitality operators in the Gold Coast. "This new service opens up a direct link between Southeast Queensland and one of the largest markets in the world, delivering about 70,000 seats between China and the Gold Coast each year."

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Chinese Visitor Dispersal in Australia

This research project was undertaken by Tourism Australia in conjunction with Tourism Research Australia, and funded by the Asian Marketing Fund. The purpose of this project was to identify the key characteristics of Chinese FITs using data from the International Visitor Survey (IVS) from 2011 to 2013. In this study, FITs were defined as those visiting for leisure (holiday or visiting friends and relatives), not on a group tour and without package inclusions. Only Chinese FIT visitors who entered Australia via Sydney or Melbourne gateways were used in this survey, representing 36% of all short-term leisure arrivals from China. In summary, Chinese FITs most likely to disperse to regional areas display the following characteristics:


  • Holiday as their primary purpose
  • First time visitors to Australia
  • Aged 25 to 34 years
  • Travel group comprising of friends or relatives


Click here to view Tourism Research Australia's latest publications.


more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Nine strategies to win China travel industry

Nine strategies to win China travel industry | The Insight Files | Scoop.it
By 2030, 49% of all passenger traffic globally will be within Asia-Pacific or between the region and the rest of the world. China travel is booming!
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Three Kinds of Chinese Tourists Are Shaping Travel

Three Kinds of Chinese Tourists Are Shaping Travel | The Insight Files | Scoop.it
Tourism Australia 's insight:

It wasn’t long ago that tourism packages were selling out in seconds online in China. While there are no shortage of Chinese desiring to travel — China’s National Tourism Bureau estimated 77 million outbound travelers in 2012, roughly equivalent to the population of Germany – the kinds of trips people are taking are changing. So are the reasons why they are taking them. The three most prominent groups of Chinese tourists today are honeymooners, “silvers”, and donkey friends, according to Design Mind..

 

As Generation X, the first generation of the one-child policy, reaches their twenties and thirties, their well-to-do parents are anxious to give them a happy send-off into married life. Many young Chinese couples use the occasion of their nuptials to take their first trip abroad. Over the past few years, the Maldives has emerged as a popular destination. In 2010, 12,000 Chinese tourists visited.

 

Read the full story here: http://red-luxury.com/travel-tourism/three-kinds-of-chinese-tourists-are-shaping-travel 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China plans to launch free-trade zone, but still bans Facebook use.

China plans to launch free-trade zone, but still bans Facebook use. | The Insight Files | Scoop.it

China has made waves with its plan to launch a free-trade zone in Shanghai, but earlier reports stating Facebook will be allowed have been refuted.

 

Due to well-known restrictions on Internet usage in China, any report that says people are free to go about their social  media ways is immediately cast with doubt. However, those who are hoping  that the country’s stringent policies over online activity are easing will be  glad to know that yes, finally, China is allowing some leniency when it comes to  the Web… provided that you stay within the “free-trade zone,” according to a  South China Morning Post.

 

Read the full updated story here: http://www.digitaltrends.com/social-media/in-chinas-new-free-trade-zone-you-are-free-to-facebook-all-you-want/utm_content=buffer6f6a3&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China-Australia Year of Tourism 2017

China-Australia Year of Tourism 2017 | The Insight Files | Scoop.it

In recognition of the China-Australia Year of Tourism 2017, Tourism Research Australia has created an infographic which highlights the economic contribution of Chinese tourists to Australia. 1.1 million visitors from China stayed 43.2 million nights and spent $9.1 billion in Australia for year ending, September 2016.

 

  • Chinese educators spent $4.1 billion.
  • Chinese visitors like going shopping. Almost 1 million visitors went shopping for pleasure, spending $1.1 billion on items to take home.
  • 836,000 Chinese visitors went to Australian beaches.
  • Chinese visitors love Australia. 515,000 of them were returning visitors.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

These lower-tier Chinese cities will have 2 million or more 'high-income' residents by 2030

These lower-tier Chinese cities will have 2 million or more 'high-income' residents by 2030 | The Insight Files | Scoop.it

A new Economist report predicting income growth in China through 2030 finds that the number of cities boasting large numbers of high earners is set to skyrocket. According to the 'Chinese Consumer in 2013' report, 35% of China's population is predicted to be upper-middle class or above by 2030. This will amount to about 480 million people, marking a massive increase from the current estimate of 132 million upper-middle class people in China (10% of the population). Growing incomes will lead to diversified spending and a demand to upgrade to more premium brands and expensive options. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The 'China Opportunity' in Australia

The 'China Opportunity' in Australia | The Insight Files | Scoop.it

China's inbound activity into Australia is expected to provide even more opportunities in the short-term for Australian businesses of all sizes. However, there is still a long way to go for Australian businesses to fully realise this opportunity. At the end of 2014, there were 859,500 visitors to Australia from China, but in just 5 months, this number shot up to 921,800 visitors. Three years ago, it was predicted that there would be 1 million Chinese visitors to Australia by 2020, however, with the current trajectory, this number may be reached by the end of 2016. Chinese tourists are also spending more than before. By May 2015, Chinese tourists generated $6.4 billion in revenue, up from $5.7 billion at the end of 2014. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The growing Chinese adventure travel market

The growing Chinese adventure travel market | The Insight Files | Scoop.it

Visitor arrival numbers and other research show Chinese tourists want their blood pumping while connecting with destinations in unique and exciting ways. Snapping photos of iconic tourism sites provide instant gratification for many travellers eager to share selfies with friends on social media, but a growing faction of Chinese tourists also seek adventure tourism experiences like bungee jumping from steep river gorges and hiking through glacial terrain. More than half of Chinese outbound tourists who visit Australia, the U.S., France and Germany are relatively young (between 30 and 49 years old) and take advantage of visa waivers, more affordable flight connections and the opportunity to do something they probably didn't indulge during childhood. A lot more Chinese travellers are now repeat travellers, and looking for something more novel. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

TRA: High Spending Asian Leisure Visitors

TRA: High Spending Asian Leisure Visitors | The Insight Files | Scoop.it

Tourism Research Australia has released the findings of a study undertaken on behalf of Tourism Australia to better understand high-spending Asian leisure visitors. Using data from the International Visitor Survey, the study compares 10 Asian markets to reveal unique attributes of Asian high spenders. The study highlights that the Asian high-spender market has changed dramatically in recent years and is now dominated by China. China’s share of total Asian high-spender leisure expenditure in Australia increased from 10% to 32% between 2005 and 2013. Click here to download the report.

more...
SreesTours's comment, August 8, 2015 5:40 AM
Find Cheapest Kerala Tour Package on SreesTours.com!
Scooped by Tourism Australia
Scoop.it!

Tourism Australia deepens China partnerships

Tourism Australia deepens China partnerships | The Insight Files | Scoop.it

Tourism Australia has signed three important strategic marketing deals in China aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually. The wide-reaching, multiple marketing deals consist of partnership agreements with two major airlines - China Eastern Airlines and Singapore Airlines - as well as with one of China's largest e-commerce companies specialising in travel services, Alibaba. The three deals will provide Tourism Australia with significant competitive advantage in a market which is being aggressively targeted by an increasing number of global tourism destinations.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

China adds corporate travel to its world's biggest checklist

China adds corporate travel to its world's biggest checklist | The Insight Files | Scoop.it

An Amadeus study into APAC corporate travel says that 2015 will be the year when businesses in China spend more on travel than those in the US. China already spends $250 billion a year on corporate travel, and the study tips this to jump to $500 billion by 2025. The APAC region generally will see stellar growth in business travel - up from $400 billion this year to $900 billion in 2025. Amadeus says that a lot of the growth will come from emerging South East Asian markets such as Indonesia, Thailand, Malaysia and the Philippines as well as the usual suspects China and India. Find out more.

more...
Richard Stern's curator insight, August 7, 2015 9:33 AM

 The most trusted source of advice comes from peers and colleagues rather than the general sites. If the reviews from peers and colleagues can be integrated into the booking tools, then lookers of the reviews might become bookers of the travel.

Our customers tend to stay with GTI Travel for long term. Part of the reason is expertise and being in this ever changing market for over 42 years. Reviews from booking tools will help but actual booking should be done by an expert.

Scooped by Tourism Australia
Scoop.it!

Vivid gets its own app in China

Vivid gets its own app in China | The Insight Files | Scoop.it

People in China will be able to plan a trip to visit the world famous light festival by downloading a new innovative Vivid mobile app. China is the number one inbound visitor market for NSW. In the year ending September 2014, more than 443,000 Chinese visitors stayed 12.1 million nights in NSW and spent over $1.5 billion during their stay so it makes sense for Destination NSW to promote the world famous event to Chinese travellers. "Destination NSW will be sharing images of some of Sydney's most iconic buildings on its Weibo and WeChat accounts in China and encouraging followers to scan the images using the new app. In just a simple click, users will see the landmarks come to life in 3D renders, projections and a stunning video of Vivid Sydney highlights."

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Euromonitor International: China city tier report

China's macro-economy outpaces the rest of the world, with dynamics varied across cities. 2014 was another banner year for China, which surpassed Japan to become the world's second largest economy in 2010. The country exhibited slower but robust GDP growth at 7.4%, with sources indicating that China has taken the place of the U.S. as the national marketplace receiving the largest amount of direct foreign investment worldwide in 2014. China has devoted itself to an evolving growth structure to promote greater economic traction by expanding domestic consumption and investment, increasing per capita disposable income, and promoting consistently progressive urbanisation with more balanced development between urban and rural areas. These positive factors have been coupled with several reforms concerning resident's livelihoods, in addition to a broadening of investment fields. Overall, these measures have buoyed Chinese consumers' outlook and confidence about the future.

more...
No comment yet.
Rescooped by Tourism Australia from Tourism Innovation
Scoop.it!

Adventurous Chinese Travelers Head Off The Beaten Path On African Eco-Safaris

Adventurous Chinese Travelers Head Off The Beaten Path On African Eco-Safaris | The Insight Files | Scoop.it
"As China’s massive outbound tourism market matures, many experienced Chinese travelers are thinking “been there,... http://t.co/X9LME0vZKK

Via Trevor Lee @ TravConsult, Andrea Rossi
more...
No comment yet.
Rescooped by Tourism Australia from Australian Tourism Export Council
Scoop.it!

The rise of Chinese tourism

The rise of Chinese tourism | The Insight Files | Scoop.it
“Follow the numbers, follow the facts”… it’s a mantra we told ourselves when we began putting together the foundation of Attract China four years ago.

Via ATECToday
more...
No comment yet.
Rescooped by Tourism Australia from Australian Tourism Export Council
Scoop.it!

Info graphic by @IBTimes takes a snapshot of International Chinese Tourism

Info graphic by @IBTimes takes a snapshot of International Chinese Tourism | The Insight Files | Scoop.it
#Infographic by @IBTimes takes a snapshot of international #Chinese #tourism industry http://t.co/PzXSG2SlDK #travel #abroad #overseas

Via ATECToday
more...
No comment yet.