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Consumer trends and news curated by Tourism Australia
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Chinese tourists to overtake the Kiwis

Chinese tourists to overtake the Kiwis | The Insight Files | Scoop.it

China and Hong Kong are poised to overtake New Zealand as the biggest source of tourists to Australia in a landmark development for the hospitality industry, research suggests. Australia will attract more tourists from China and Hong Kong than it does from New Zealand from mid-next year. The number of tourists from China and Hong Kong hit 1.14 million in the year to June - up 17.5% on the previous year. Five years ago, fewer than 600,000 visited. Tourist numbers from New Zealand totalled 1.27 million in the year to June and have also been growing steadily but at a far slower pace.

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Three Kinds of Chinese Tourists Are Shaping Travel

Three Kinds of Chinese Tourists Are Shaping Travel | The Insight Files | Scoop.it
Tourism Australia 's insight:

It wasn’t long ago that tourism packages were selling out in seconds online in China. While there are no shortage of Chinese desiring to travel — China’s National Tourism Bureau estimated 77 million outbound travelers in 2012, roughly equivalent to the population of Germany – the kinds of trips people are taking are changing. So are the reasons why they are taking them. The three most prominent groups of Chinese tourists today are honeymooners, “silvers”, and donkey friends, according to Design Mind..

 

As Generation X, the first generation of the one-child policy, reaches their twenties and thirties, their well-to-do parents are anxious to give them a happy send-off into married life. Many young Chinese couples use the occasion of their nuptials to take their first trip abroad. Over the past few years, the Maldives has emerged as a popular destination. In 2010, 12,000 Chinese tourists visited.

 

Read the full story here: http://red-luxury.com/travel-tourism/three-kinds-of-chinese-tourists-are-shaping-travel 

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Tourism Australia launches new Chinese website - Travelandtourworld.com

Tourism Australia launches new Chinese website - Travelandtourworld.com | The Insight Files | Scoop.it

Tourism Australia today launched a new Chinese consumer website Australia.cn, the first consumer website the National Tourism Agency has developed exclusively for an overseas market.

 

The website has been designed to cater for the way Chinese consumers view the internet, with content specifically tailored to highlight Chinese consumers’ most preferred Australian travel experiences, as well as full integration with China’s most popular social media platforms.

 

Read the full story here: http://t.co/1wX9HHJq8d)...


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Hurun report: The Chinese Luxury Traveller 2015

Australia is the most popular international travel destination for Chinese luxury travel travellers according to the 2015 Hurun Report which analyses the travel and consumption patterns of China's high net worth individuals. The survey indicates that travel remains the most popular leisure pursuit among wealthy Chinese and respondents spent an average of 20 days travelling each year. Download the Chinese Luxury Traveller 2015 report.

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Info graphic by @IBTimes takes a snapshot of International Chinese Tourism

Info graphic by @IBTimes takes a snapshot of International Chinese Tourism | The Insight Files | Scoop.it
#Infographic by @IBTimes takes a snapshot of international #Chinese #tourism industry http://t.co/PzXSG2SlDK #travel #abroad #overseas

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China tourism set for boom like Japan in the '80s

China tourism set for boom like Japan in the '80s | The Insight Files | Scoop.it

China's tourism is "at the cusp of a multi-decade" boom similar to the trend seen in Japan three decades ago, says ANZ.

 

Chinese travelers, at 83 million in 2012, make up a sizeable group of consumers, so it is understandable that talk of a slowdown in the world's second largest economy could make countries dependent on China tourism receipts a little nervous.

 

Read the full story here: http://www.cnbc.com/id/100938505

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karenpinney's curator insight, August 12, 2013 5:24 AM

Growth of tourism in China