Chinese New Year is the most important festival in Chinese culture. It is traditionally a time for family reunions, as well as gift exchange between families, friends and business contacts. Modern life has naturally changed some aspects of annual Lunar New Year festivities but a tendency to splurge on fine food, extravagant fashion items and overseas travel remains. According to data from Bloomberg in 2015, Chinese consumers undertook 2.8 billion trips during the Chinese New Year period, with close to 5.2 million Chinese - a 10% year-on-year growth in number - taking outbound trips during the holiday compared with 46.3 million trips of 80km or more from home for Americans during Thanksgiving. The Lunar New Year is celebrated not only in countries with a large Chinese population like Hong Kong, Malaysia and Singapore, but also throughout the world. Find out the key trends associated with the Year of the Monkey.