The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Chinese New Year 2016: New trends

Chinese New Year 2016: New trends | The Insight Files | Scoop.it

Chinese New Year is the most important festival in Chinese culture. It is traditionally a time for family reunions, as well as gift exchange between families, friends and business contacts. Modern life has naturally changed some aspects of annual Lunar New Year festivities but a tendency to splurge on fine food, extravagant fashion items and overseas travel remains. According to data from Bloomberg in 2015, Chinese consumers undertook 2.8 billion trips during the Chinese New Year period, with close to 5.2 million Chinese - a 10% year-on-year growth in number - taking outbound trips during the holiday compared with 46.3 million trips of 80km or more from home for Americans during Thanksgiving. The Lunar New Year is celebrated not only in countries with a large Chinese population like Hong Kong, Malaysia and Singapore, but also throughout the world. Find out the key trends associated with the Year of the Monkey.

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Chinese New Year: Seize the chance

Chinese New Year: Seize the chance | The Insight Files | Scoop.it

Australian tourism operators are being urged to make it easier for Chinese visitors to spend their money, as an estimated 250,000 tourists head down under for Lunar New Year celebrations. With each visitor tipped to part with $8000 during their stay, Chinese cultural expert CT Johnson said businesses should be looking at ways to attract their custom. A few changes like adding Chinese language translations, providing Chinese payment methods and having a presence on Chinese social media could bring tourists through their door. Research shows that language difficulties is the biggest concern Chinese visitors have when they travel down under followed by cultural differences. Almost 75% use social media sites like Weibo, WeChat and QQ to research where to shop, eat and stay and 87% upload photos, comments and videos during their holiday. Find out more.

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World's best cities for celebrating Chinese New Year

World's best cities for celebrating Chinese New Year | The Insight Files | Scoop.it

This article lists the world's best places to celebrate the Year of the Goat - and they're not all in China. Chinese New Year, the world's largest human migration as hundreds of millions of Chinese people head home to celebrate with family and friends. However, there are plenty of public parties for the biggest event on the Chinese calendar, where tourists are treated to street parades, fireworks and traditional lion and dragon dances. Among the list include Sydney, which has positioned 90 light-up terracotta warriors along the harbour foreshore at Dawes Point. Over in Sydney's well-defined Chinatown area, the month-long party is one of the largest outside the Chinese mainland, with a month-long calendar of events culminating in the Twilight Parade of colourful floats. Click here to view the complete list.

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Singing karaoke on top of the Sydney Harbour Bridge

Singing karaoke on top of the Sydney Harbour Bridge | The Insight Files | Scoop.it

Chinese tourists will be able to bust out their favourite karaoke songs as they reach the summit of the Sydney Harbour Bridge over Chinese New Year. For United States tourists, there is ice hockey at Sydney Olympic Park in July, while Destination NSW hopes the Indians will be drawn in by the Parramasala festival in Parramatta, but China remains the most lucrative market, with even the Parkes' Elvis festival being pushed to Chinese Elvis fans. In 2012, Chinese tourists spent $102 billion while travelling internationally. Between the September quarters of 2013 and 2014, the number of Chinese visitors grew 14.3% according to figures from Destination NSW. While the English are more likely to be found swarming the hostels of Coogee, and the Germans picking fruit in Orange, the Chinese often opt for shorter stays with higher levels of spending, according to data from Tourism Australia. Click here to learn more.

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The independent Chinese tourist: travelling beyond the city lights

The independent Chinese tourist: travelling beyond the city lights | The Insight Files | Scoop.it

With Chinese New Year celebrations beginning this week, Australia’s tourism industry is seeing more and more Chinese visitors looking to explore. For many years, Chinese visitors to Australia generally travelled with group tours with set itineraries. With the introduction of more liberalised systems back in 2011, we have seen a steady growth in FIT travellers from China and those are the visitors who are the key to the success of our industry into the future. Chinese visitors are now seeking out specialised tours, individual experiences and wanting to get involved and explore - it is a sign of a market which is becoming more and more educated about what Australia has to offer outside of the major cities. "The Free Independent Traveller (FIT) is extremely important to the export tourism industry as they are higher yielding and more mobile, exploring the regions and really getting to know what Australia has to offer," ATEC Managing Director, Peter Shelley said. Find out more.

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Chinese New Year a big hit for Australian tourism

Chinese New Year a big hit for Australian tourism | The Insight Files | Scoop.it

Celebrations are well under way for Chinese New Year, with additional charter flights landing in airports all across Australia. The airlines are expected to bring big dollars and plenty of visitors, with the Tourism and Transport Forum supporting the major holiday. Gold Coast Airport, which does not usually have direct flights from China, has already seen a record number of charter flights in 2015. There is also evidence that these visitors are spending big once they get here. Shopping is the number one activity for Chinese travellers, and on average, they spend twice as much as tourists from Europe. This year, data shows a tenfold increase in the average duty free spend at some airports, with a particular focus on high end, luxury items. Click here for more information.

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Australian tourism gets gung ho about Chinese New Year

Australian tourism gets gung ho about Chinese New Year | The Insight Files | Scoop.it

Australia is rapidly becoming the place to be for Chinese New Year celebrations with airlines struggling to keep up with demand to travel down under to see in the Year of the Sheep. Coming off the back of the hugely successful Asian Football Cup, Air China is reporting full occupancies for direct flights between Beijing or Shanghai and Sydney from February 19 to March 2. China Southern has chartered an A330 to fly seven extra services into Cairns and the Gold Coast, and China Eastern has increased seasonal services to Cairns. Tourism Australia's Managing Director said that as the longest and most important celebration in the Chinese calendar, the event has provided a significant boost to Australian arrivals figures.  In the last few years, China has become Australia's most valuable and fastest growing inbound tourism market, with the 789,300 arrivals last year representing a 10.5% increase on the previous 12 months. Recent forecasts indicate the market could be worth up to $13 billion with each Chinese visitor spending an average $500 a day in Australia.

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