The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Meet the Chinese consumer of 2020

Meet the Chinese consumer of 2020 | The Insight Files | Scoop.it

Most large consumer-facing companies realise they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal and demographic changes shaping the profiles of consumers and the way they spend. This is no easy task not only because of the fast pace of growth and subsequent changes in the Chinese way of life but also because of the vast economic and demographic differences across the country. Since 2005, McKinsey has conducted annual consumer surveys in China, interviewing a total of more than 60,000 people in upward of 60 cities. McKinsey's understanding of consumer trends to date, coupled with an analysis of the economic and demographic factors that will further shape them in the next decade, serve as a useful lens for contemplating the profile of the Chinese consumer in 2020. Click here to learn more about China's changing demographics, evolving economic profiles and the associated implications.

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The digital lives of Chinese consumers

The digital lives of Chinese consumers | The Insight Files | Scoop.it

People are adopting digital technology at an exponential rate. Internet and mobile devices make it easy to engage in a wide-range of activities including travel, shopping, reading, working remotely, socialising, and entertainment. Life without these digital activities seems inconceivable. The Accenture China Consumer Insights project surveyed and studied the digital behaviour of consumers across a wide range of industries. Read how digital activities have changed people’s lifestyles, accompanied by changes in China’s consumer market.

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