The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Asian outbound travel boom to continue in 2017

Asian outbound travel boom to continue in 2017 | The Insight Files | Scoop.it

Asians travelled more than ever in 2016, with a surge in trips to destinations within the region and including many more beach holidays. After a double-digit rise in international trips in 2016, the outlook remains strong for 2017. These were some of the results of the 24th World Travel Monitor Forum in Pisa, Italy. These trends are also reflected in figures from the World Tourism Organisation, which show strong growth for many destinations in Asia and the Pacific. The region is leading worldwide inbound growth, with international tourist arrivals up 9% through September. IPK predicts a 6% rise in Asian outbound trips in 2017 based on its Asian Travel Confidence Index which measures travel intentions for the next year. 

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2016 Chinese global shoppers in Australia

2016 Chinese global shoppers in Australia | The Insight Files | Scoop.it

With so many businesses attempting to enter the Chinese market, many forget one important market - those Chinese global shoppers already in Australia. Reaching out to these global shoppers is an important step in familiarising Chinese consumers with your brand and recommending it to their friends and family when they return home. This article highlights five facts you need to know about Chinese global shoppers in Australia:

 

  1. Over 1m mainland Chinese global shoppers arrived in Australia in 2015.
  2. Holidaymakers and students require different strategies.
  3. The majority of Chinese shoppers arrive in Sydney but make stopovers in Victoria and Queensland.
  4. Chinese seek a unique travelling experience.
  5. Young shoppers have the greatest spending power.

 

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Alessandro Zafarana's curator insight, August 25, 2016 5:10 AM
"More experienced Chinese tourists think of themselves as world explorers and see group tourism as banal. They want control of their itineraries and they respond well when brands make them feel special."
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Targeting Chinese shoppers abroad

The rise of Chinese shopperrs is having a ripple effect on destinations around the world. From luxury sales across Western Europe, North America and the Asia Pacific region, to the more quotidian, sales of diapers/nappies, infant formula, cosmetics and vitamins in Japan and Australia, the impact of Chinese tourists injecting a new vitality into stagnant and even declining FMCG categories has been significant. In this report, Euromonitor International outlines the position of the Chinese government towards tourism, the simplification of the visa process for Chinese travellers by many destinations featured in the analysis and explains the allure of shopping abroad in terms of attracting pricing and duty-free incentives. Download the report.

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The spending power of Chinese travellers

The spending power of Chinese travellers | The Insight Files | Scoop.it

For Chinese travellers who can afford overseas travel, there is still an all-out shopping bonanza that travel brands can plan on growing exponentially over the next five years. By 2020 outbound Chinese business and leisure travellers will spend upwards of $422 billion per year, and that's only counting their retail purchases. Tour groups will make up a diminishing proportion of Chinese overseas travellers as a greater number of tourists feel confident about independent travel, according to a survey from Fung Business Intelligence Centre, a retail and tech data trends company, and China Luxury Advisors, a consultancy for luxury retail brands. FBIC and China Luxury Advisor asked more than 1,000 Chinese travellers about their retail spending on foreign trips between May 2014 and May 2015. The survey looked at where respondents spend the most when travelling internationally, what they are buying and how much monthly income they earn. Find out more.

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Australia's world-class nature offering draws Chinese tourists

Australia's world-class nature offering draws Chinese tourists | The Insight Files | Scoop.it

The top five motivations for Chinese consumers when selecting a holiday destination are world-class nature (57%), food and wine (46%), safety and security (45%), rich history and heritage (34%) and coastal scenery (27%). Australia ranks particularly favourably amongst Chinese consumers for its world-class nature and safety and security. Australia is currently ranked 10th for visitation against other long haul destinations for outbound travel from China. For more insights on the Chinese consumer, visit: http://www.tourism.australia.com/documents/Statistics/Consumer-demand-project-China.pdf

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Chinese consumers: McKinsey & Company revisits its predictions

Chinese consumers: McKinsey & Company revisits its predictions | The Insight Files | Scoop.it

In 2011, McKinsey & Company made a number of predictions regarding the ways in which Chinese consumers would change their preferences and behaviours. This article takes stock of those predictions. While geographic differences persist, Chinese consumers are, on the whole, more individualistic, more willing to pay for non-necessities and discretionary items, more brand loyal and more willing to trade up to more expensive purchases.

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Here comes the modern Chinese consumer

Here comes the modern Chinese consumer | The Insight Files | Scoop.it

Despite concerns about economic growth, China's consumers keep spending. Yet McKinsey & Company's latest survey reveals changes in what they’re buying and how they’re buying it. Reflecting 10,000 in-person interviews with people aged 18-54 across 44 cities, McKinsey's report, The Modernisation of the Chinese Consumer, found that the days of broad-based market growth are coming to an end. Consumers are becoming more selective about how they spend their money, shifting from products to services and from mass to premium segments. They are seeking a more balanced life where health, family and experiences take priority. The popularity of international travel is astounding among Chinese consumers, as is their adoption of trends such as mobile payments. And despite many similarities, consumer behaviour can vary significantly among the country's 22 city clusters.

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Panos Fotiadis's curator insight, July 5, 2016 7:00 AM
The Chinese market seems to mature...
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Chinese consumers still largest luxury spenders in 2015

Chinese consumers still largest luxury spenders in 2015 | The Insight Files | Scoop.it

Chinese consumers continue to make up the largest portion of luxury purchases (31 percent) globally, followed closely by Americans (24 percent) and Europeans (18 percent), Bain & Company's 2015 worldwide luxury report reveals. The report noted that Chinese consumers are flocking to mature markets in groves. Bain reported that the overall luxury industry, which comprises 10 segments, led by luxury cards, luxury hospitality and personal luxury goods account for 80 percent of the total market. The market has delivered healthy growth of 5 percent year-on-year (at constant exchange rates), driven primarily by luxury cars (8 percent), luxury hospitality (7 percent) and fine arts (6 percent). Find out more.

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229 million Chinese made online travel bookings in first half of 2015

229 million Chinese made online travel bookings in first half of 2015 | The Insight Files | Scoop.it

Chinese netizens made 229 million online bookings for air tickets, hotels, rail tickets and vacation products in the first six months of 2015, 3.3% or 7.3 million more than the figure at the end of 2014, according to China Internet Network Information Centre (CNNIC). The growth rate is 7.6 times that of the overall growth of the online travel industry. The percentage of Chinese netizens using smartphones to make online travel bookings increased from 24.1% to 28.3%. About 26.8% of netizen's online bookings in the first half of 2015 were for rail tickets, 13.3% for air tickets, 13.8% for hotels and 6.2% for holiday products. Online hotel bookings showed the fastest growth, having leapt 9.1%, equivalent to 7.72 million more consumers.

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hotelshahipalace's comment, August 14, 2015 3:00 AM
While people are travelling Gujarat, India. Don't forget to visit tourist attraction and business hub city Ahmedabad. There are plenty of options for Low budget hotels Ahmedabad.
read more: http://hotelshahipalace.blogspot.in/2015/08/with-budget-with-all-amenities.html
Panos Fotiadis's curator insight, August 17, 2015 8:23 AM

Chinese online travelers ...stats