The Insight Files
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Consumer trends and news curated by Tourism Australia
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What London and San Francisco know about business and innovation

What London and San Francisco know about business and innovation | The Insight Files | Scoop.it

London is the world's best-performing city and San Francisco has the best long-term potential — in terms of economics, talent, culture, technology, well-being and politics - according to the 6th annual A.T. Kearney Global Cities Index. The A.T. Kearney rankings are important for multinational companies to best determine where to open new offices, relocate talent, invest in new technology and host large conventions. It's important for city governments, economic development agencies and convention bureaus to see how they move through the rankings each year. Find out more.

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The world's most reputable cities of 2015

The 2015 CityRepTrak Report ranks cities from around the world based on their reputations. According to the report, the top five ranked cities are Sydney, Melbourne, Stockholm, Vienna and Vancouver. Among the report's findings include:


  • The most reputable cities are not necessarily the largest.
  • There is a demonstrated correlation between the reputation of a city and the reputation of its country.
  • Of the top 20 cities in the ranking, 15 are European, with Stockholm in the lead.
  • Australia - ranked in the top five of the most reputable countries over the last six years - is where Sydney and Melbourne, the two most reputable cities in 2015 are located.
  • Places with a good reputation attract more tourists.
  • Cities with a strong reputation are positively perceived in all three dimensions - Effective Administration, Advanced Economy and Appealing Environment.


Download the report to examine the factors impacting city reputation and learn which cities are successfully managing their reputation in 2015.

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