What motivates international consumers to travel? | The Insight Files | Scoop.it

Tourism Australia has released the latest findings from its international consumer research study, The Consumer Demand Project (CDP). The CDP was set up in 2012 to look into how global consumers view Australia and what motivates them to visit. The research has been conducted annually across eleven of Australia's key markets, with over 60,000 international long-haul travellers via online research panels. The research is used to help shape the future marketing of Australia and identify opportunities to make the country's tourism offering more attractive to overseas visitors. Click here to download the consumer fact sheets for the following markets: USA, China, Germany, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea and UK.