The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Emerging travel trends to watch in 2017

Emerging travel trends to watch in 2017 | The Insight Files | Scoop.it

Cheapflights.com.au has compiled its top five global travel predictions for 2017. From bigger and better airports to more international travel, Australians are set to encounter many exciting developments in 2017. Among the predictions include:

 

  1. Unbundled airfare for the win.
  2. Golden age for international travel.
  3. More airport innovation and investment.
  4. Portable travel search.
  5. Decline of the generic holiday.

 

2017 will see an uptick in people looking to travel with purpose:

  • Living like a local - the search for a more personalised and authentic experience.
  • Working holiday - combining work and travel.
  • Ecotourism - seeing destinations that are endangered and supporting tourism services that sustain vulnerable lands and species.
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Vagabond Lifestyles's curator insight, March 8, 9:59 AM
 This trends will make travel cheaper and more convenient. No excuses not to travel.
 
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Amadeus introduces the Chinese traveller 2.0

Amadeus introduces the Chinese traveller 2.0 | The Insight Files | Scoop.it

Amadeus says that old assumptions about what Chinese travellers want from their travel experience need to be reconsidered. Bolder, more empowered and increasingly independent, gone are the days where the only Chinese travellers you see were group tours. Chinese travellers are complex and diverse, although group tours remain important. Today we're seeing a shift from observation to participation - a growing desire to seek once-in-a-lifetime experiences and immersion in local culture rather than just ticking off must-see landmarks off a list. Also on the rise is a rejection of brands attempting to silo them into demographic groups of age and income. Find out more.

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Required: one mobile app to rule them all

Required: one mobile app to rule them all | The Insight Files | Scoop.it

More than half of travellers would like a mobile app that covers every aspect of their transportation needs, a survey of consumers has found. The Priceline Group asked American travellers about their desires for travel services in a mobile world, with 54 per cent saying they want a single, integrated application that covers planning, booking and ticketing across all forms of travel. The study also found that four out of ten travellers wanted a virtual assistant to help with their travel selections by offering recommendations. 59 per cent of respondents said they would reconsider selecting a destination if it had lack of mobile access or Wi-Fi connections. Almost a half of those surveyed said they would use a virtual reality headset to preview a travel destination. Find out more.

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Why mobile apps everywhere are grateful for travellers

Why mobile apps everywhere are grateful for travellers | The Insight Files | Scoop.it

Travellers typically set the standard for how and to what extent people use their mobile devices. Then, as the technology becomes more common, other consumers follow suit. While the rate of mobile internet subscriptions is trending up across all regions, the highest smartphone usage can be found among travellers. The number of travellers is on the rise, and the same can be said for their use of smartphones. Find out more.

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U.S. travellers think booking direct with brands leads to better prices

U.S. travellers think booking direct with brands leads to better prices | The Insight Files | Scoop.it

Some 64% of U.S. travellers think they'll find a better deal on a brand's website versus 15% who trust online travel agencies with finding them the best price. That's one big takeaway from MMGY's 2015 Portrait of American Travellers survey which asked more than 2,800 active U.S. leisure travellers this February about their travel booking preferences, dream destinations and mobile device usage. Other findings of the study include:


  • Only 14% of travellers think booking sites are the most convenient way of booking travel, compared to the 67% who think a brand's site is the most convenient booking option.
  • 67% indicate they generally book directly though a brand's website compared to 13% who typically choose booking sites.
  • Millennials, generation Xers, and baby boomers all said direct bookings are how they generally book travel services.


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5 infographics that capture the changing millennial lifestyle

5 infographics that capture the changing millennial lifestyle | The Insight Files | Scoop.it

Marketers continue to be fascinated by millennials, and for many this cohort remains a mystery that can make or break their business. The way they perceive, engage with and buy brands differs from other generations. And as they age, progress in their careers  and enter parenthood, millennials will continue to challenge the assumptions of marketers and companies about them. This article has collated five infographics highlighting the changing lifestyle of millennials, including:


  1. Staying with their families a lot longer.
  2. Challenging traditional consumption patterns.
  3. Putting off significant life milestones.
  4. Consuming media digitally.
  5. Getting antsy about banks.


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Generation Y leading the travel spending charge

Generation Y leading the travel spending charge | The Insight Files | Scoop.it

A new survey has revealed the UK’s travel spending trends based on age. For the most part, 25-34-year-olds are the UK consumers who lead the way when it comes to holidaying abroad. According to the Winter 2015 Holiday Confidence Index report findings, approximately three in five (62%) of them intend to travel abroad in the coming year and almost as many (59%) will take two or more holidays overseas. Significantly more of them also expect to take longer holidays than they did in the past: 11% compared with 6% of 18-24-year-olds and 7% of people aged 55 and over. Not only are the 25-34-year-olds most likely to increase the amount they spend on booking their holiday, they also plan to take more travel money and spend more once they reach their destination. Find out more.

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Panos Fotiadis's curator insight, November 9, 2015 3:19 AM

A bit unexpected results...

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What factors are most important to travellers when reading web reviews?

What factors are most important to travellers when reading web reviews? | The Insight Files | Scoop.it

An eye-tracking study of hotel search behaviour has revealed the attributes at the heart of decision making by leisure and business travellers. The research was carried out by online reputation management provider TrustYou in conjunction with the school of hospitality management at Pennsylvania State University. Respondents were asked to provide a snippet of hotel review on various websites and then select a property they would most likely buy based on the following factors: room, breakfast, service, wellness, WiFi, food, cleanliness, amenities and comfort. Based on their browsing behaviour, the report found that leisure travellers are mostly looking for indications of cleanliness and comfort in reviews, with comfort and amenities becoming more important to frequent trippers. Find out more. 

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Australians replace dollar bills with Qantas Cash

Australians replace dollar bills with Qantas Cash | The Insight Files | Scoop.it

For Australian travellers, it's all about taking holidays with as little money as possible, according to new Qantas statistics. The airline says new figures show more travellers are replacing their dollar bills with Qantas Cash. So far, the carrier's pre-paid multi-payment currency payment facility built into its Qantas Frequent Flyer Card has been used in 177 countries across 120 currencies since launching in 2013. Head of Qantas Cash De Boer said that on average, someone in the world is using a Qantas Cash card every 10 seconds. Qantas Cash offers one Qantas Point for every dollar of eligible spend in foreign currency and one Qantas Point for every two dollars of eligible spend in Australian dollars. It also offers Frequent flyers a new way to earn points and reach rewards faster.

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Holidaymakers are going digital. Are you?

Holidaymakers are going digital. Are you? | The Insight Files | Scoop.it

In 2014, Americans spent an estimated $307 billion on travel and are expected to reach $337 billion by 2016. This year, Americans will plan an average of two and a half holiday trips and almost three fourths of these travelers will use the internet to help plan their trips. On top of that, 47% will start looking for holiday ideas on one device and finish on another. In response to this trend, digital ad spending for the U.S. travel industry was over $4 billion in 2014. That number is expected to continue to rise rapidly. Multi-vacations, multi-screens, and multi-chances to reach consumers who are gearing up to spend money.

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Nick Baker's curator insight, June 24, 2015 11:30 PM

It is no longer good enough to just price travel generally it's got to be personalised and curated

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The formula for the perfect flight

The formula for the perfect flight | The Insight Files | Scoop.it

Skyscanner has created a flight score formula that takes in the three most important components of a satisfactory flight: time of day, leg room and on-time performance. The company surveyed 2,000 people regarding flight preferences and then worked with the Senior Lecturer of Pure Mathematics at the University of Sheffield, to create a formula to reflect these passenger preferences. Spaciousness was found to be one of the most important factors for passengers, followed by good food and drinks (48%), no turbulence (44%), unoccupied seats next to you (33%), getting a good price (30%) and a great view (24%). Understanding these traveller desires can help travel brands target offers and highlights specific features of any given flight for peak satisfaction.

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Unlocking the mobile mindset in the travel industry

Unlocking the mobile mindset in the travel industry | The Insight Files | Scoop.it

Consumers today spend more time shopping on mobile devices than they do on desktop devices. Forrester Research forecasts that US mobile commerce in travel and food services will hit $54 billion in 2016 and $75 billion by 2018. Add to that the fact that consumers are using their mobile devices for more than buying - they're researching cruises while waiting to board their flight. They're evaluating restaurants and making dinner reservations for themselves and clients during conference breaks. Additionally, mobile customers switch from device to device several times a day. Regardless of where they are or what device they are using, they expect a personalised, fast, rich and no-hassle online experience, described by Forrester as the 'mobile mind shift.' Forrester estimates that about 30% of US consumers think this way. Unfortunately, many travel and hospitality companies have not made this switch in thinking, and as a result, are not meeting their mobile customers' needs. Find out more.

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British millennials use travel agents at twice the rate of Americans

British millennials use travel agents at twice the rate of Americans | The Insight Files | Scoop.it

Skift recently surveyed over 750 British millennials to determine the popularity of packaged travel and travel agents in the UK. The survey's results revealed that almost 20% of millennials used a travel agent to book a leisure trip in the past 12 months. Another 10% said they did so prior to that last year's window. A full 70% of British millennials have not used a travel agent at all while booking their travels. The survey's top-line results are almost double the use-ratio of American millennials, which stands at about 10% in the last year. Similar to the American data, the younger millennials have used travel agents more in the last 12 months than the older 25-34 millennials in the UK: 20.6% vs. 15.4%. As for the regions within the UK, the Welsh millennials are the least likely to use travel agents compared to England, Northern Ireland, and Scotland. Along the male-female divide, slightly more British female millennials have not used travel agents at all (75%), compared to about 69% of males. Find out more.

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The click is dead - all channels lead to mobile

The click is dead - all channels lead to mobile | The Insight Files | Scoop.it

Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at how they can deliver a consistent and seamless user experience across their websites and mobile apps so that travellers can view, search and book their trips seamlessly, even when those steps are performed on various devices. Clearly a responsive designed, mobile optimised website is the prerequisite mechanism to achieve this consistency. This article outlines four things to consider in your company's mobile strategy in order to fine-tune the customer's experience:

 

  1. Go for the swipe, pinch and tap.
  2. Location, location, location.
  3. Go further together.
  4. Purchase on the go.
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1 in 3 consumers say brand advertising influences their purchases

1 in 3 consumers say brand advertising influences their purchases | The Insight Files | Scoop.it

Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers. MarketingCharts' study indicates that word-of-mouth outranks all paid media in stated purchase influence. In contrast to the CMO Council survey, however, MarketingCharts research indicates that TV advertising and social media ads are two of the most influential advertising media. Find out more.

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How tech is shaping business traveller behaviour

How tech is shaping business traveller behaviour | The Insight Files | Scoop.it

Many business travellers' preferences are shifting as a result of new technology solutions and ridesharing services - a couple of the numerous travel solutions around that operate at the intersection of personal and work life. The collision of business and personal travel is nothing new, but there's something different about the way today's travellers bring work-life balance to their travel solutions: technology. As a result:

 

  • Traveller expectations are shifting as a result of new technology.
  • Modern travellers demand convenience above all else.
  • New technology is driving change across the corporate travel policy.

 

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It's all about the good vibes on TripAdvisor

It's all about the good vibes on TripAdvisor | The Insight Files | Scoop.it

Three quarters of people writing reviews on TripAdvisor do so because they want to share a good experience, rather than rant about it. The user review service carried out a survey using PhoCusWright earlier this year but has just released the findings. The study involved a sample of 15,000 travellers from a broad range of countries including the UK, France, Germany, US, India and Japan, using a pop-up module from TripAdvisor. Key findings include:


  • Two of the most important things for users when reading reviews are recency (42%) and quantity (30%).
  • The majority of users want one place where they can read reviews, compare prices and book.
  • 70% of users wrote a review because they received good advice from reviews and wanted to give back.
  • 76% agree that user photos influence their decisions.
  • 8/10 users say TripAdvisor helps them plan better trips.


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What makes Aussie travellers tick?

What makes Aussie travellers tick? | The Insight Files | Scoop.it

Australians are renowned for their propensity to travel, but a new report reveals new insight on what factors trigger wanderlust and what keeps holidaymakers craving more. The Club Med #ThoseHolidayMoments Study of more than 1,000 adults revealed several key insights on the Australian traveller. These included:


  • Australian travellers divided on action versus relaxation.
  • Memories are the new travel souvenir.
  • Family fun remains a top priority.
  • Passion is paramount for young parents.
  • Gen Y leaving the travel party.


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Deloitte: Travel Consumer 2015 Report

Deloitte has surveyed over 40,000 respondents about their travel activities, finding that travel has changed from being a seller's to a buyer's market. To adapt to this change, travel businesses need to undergo their own transformation from a product-centric to a consumer-centric model and put the consumer perspective at the heart of every business decision. Key findings include:


  • 59% of holidaymakers compare prices online, as consumers maintain their recessionary behaviour.
  • holidaymakers are sharing experiences and influencing each other, as 42% use review websites.
  • 59% say these sites have the most influence on their booking decision.
  • 31% of holidaymakers have posted a travel-related review on a review website.
  • 33% of consumers used two or more devices when researching their most recent holiday.


Download the report.

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Panos Fotiadis's curator insight, November 9, 2015 3:21 AM

Another report from Deloitte

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Passenger personas at airports

Passenger personas at airports | The Insight Files | Scoop.it

More than half of U.S. air travellers (58%) define themselves as ‘careful planners’ who feel better when they are in control throughout the journey, and only 12% characterise themselves as 'open-minded adventurers.' These are the findings of SITA's 2015 passenger survey of 1,411 US travellers travelling through 46 international airports across the U.S. which represent 75% of U.S. passenger traffic. Respondents were asked to identify their travel persona among a set list of four travel profiles. Recent advancements in air travel technology such as airline apps, travel process automation and in-flight WiFi, make the 18% who identified themselves as 'independent and hyper-connected happy.' Find out more.

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Quarter of web users abandon travel bookings if local currency isn't supported

Quarter of web users abandon travel bookings if local currency isn't supported | The Insight Files | Scoop.it

The globalisation of online travel has meant that consumers are happy to book on websites that are not based in the country. However, a poll of 3,500 consumers worldwide found that almost 25% would end a transaction at checkout if their local currency isn't supported for payments to a travel website. Furthermore, one in ten travellers in India and China wouldn't even get past the homepage of a travel brand if it was not immediately clear on the homepage that they could pay in Rupees or the Yuan. Reassurance appears to be one of the most important elements when websites are designed and payments are taken into consideration.

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Australian travellers’ flying habits revealed

Australian travellers’ flying habits revealed | The Insight Files | Scoop.it

Wearing sky-blue underpants, sitting in even numbered rows and shaking salt over the check-in area, these are only a few travel rituals amongst Australians, according to the High Flyer survey by Wotif who said the survey of almost 15,000 Australian travellers revealed approximately one in seven have a flying ritual. 66% of Australians revealed they have a favourite seat on a flight. The window seat is the most popular with one in three Australian travellers indicating their preference. The second most popular choice is sitting in an aisle seat at 30%. Wotif Facebook followers also revealed specific items they always take on flights, such as an eraser for crossword puzzles, chewing gum and headphones. Find out more.

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An overview of Expedia customers in the UK

A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., examines how U.K. travellers absorb content on the Internet and book online, as compared to United States travellers. Entitled “UK Travel Decisions in a Multiscreen World,” the 58-page study shows just how important technology has become in the global travel industry. It also shows how U.K. travellers could potentially be more rewarding to the travel industry than their U.S. counterparts. Find out more.


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Panos Fotiadis's curator insight, May 19, 2015 3:23 AM

insightful info for UK travelers from Expedia

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The 19 airline passenger types

The 19 airline passenger types | The Insight Files | Scoop.it

A three-year study funded by the EU Commission has grouped airline passengers into nineteen distinct types. The mean passenger classifications have formed part of the reports on cabin issues prepared by the VR-HyperSpace program - a collective of some of the best minds in Europe working with an Aviation Advisory Board of specialists in the fields of design and the passenger experience. The group was tasked with identifying problem areas in the aircraft cabin and determining how Virtual Reality technology could help address those issues in future. Read more about the 19 different passenger types.

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Holiday search habits: where global travellers want to go this season

Holiday search habits: where global travellers want to go this season | The Insight Files | Scoop.it

According to findings from Sojern, a travel data company, travellers around the world searched for holidays of eight or more days more than they searched for travel lasting one week or less. Middle East and African travellers searched for the longest holidays with 56% of those travellers planning a holiday of 14 days or more and 71% planning a trip eight days or more. This event beats travellers from Europe, which is renowned for its ample and mandatory time-off. June and July were the most-searched months for travel across all continents in the July to September period, with school bells heavily influencing these plans. The best summer airfare deals are in Asia this year and European cities make up half of top trending cities for Americans. Find out more.

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