The Insight Files
72.7K views | +23 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Last-minute hotel bookers increasing but flights remain a more snap decision

Last-minute hotel bookers increasing but flights remain a more snap decision | The Insight Files | Scoop.it

Americans spend over 15% more time searching for hotels online than their European counterparts, research from Sojern has found. Sojern's Hotel Insights Report, which analyses more than a billion data points around the world, has discovered that consumers spend more time on the hotel path to purchase than they do when booking an airline ticket. Furthermore, travellers in the US took 25% more time looking for flights than when booking flights. Despite this, there is an increase in the number of people seeking a last-minute reservation of a hotel. Other report findings:


  • Luxury hotels have the highest share of same-day bookings (43%).
  • Europeans conduct the most searches for hotels from Sundays to Wednesday, but Americans have higher on Fridays as they search for last-minute bookings.
  • 5% of hotel searches by Europeans and Americans are initiated seven or fewer days prior to the stay date.
  • Flight search sees a similar pattern, with larger proportions of people booking last minute travel than searching for both Europeans and Americans.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Booking.com launches impulse-friendly app

Booking.com launches impulse-friendly app | The Insight Files | Scoop.it

Booking.com has brought its new app 'Booking Now' to Australian shores, enabling Australian consumers to book more than 600,000 accommodation properties within 48 hours in just two taps. Booking Now incorporates user behaviour data as well as GPS technology to showcase more than 600,000 properties worldwide, as well as offering custom accommodation recommendations. The app will be available in 42 languages as it launches in countries around the globe. The launch of the app comes at a key time in mobile technology, with data from Booking.com showing that almost 50% of reservations made within 48 hours are booked on a mobile device. A total of 54% Australians took to their smartphones for researching and booking travel in 2014, with this figure expected to jump to 86% in 2015. Booking Now is now available for download in the Apple App Store.

more...
No comment yet.