The Insight Files
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Consumer trends and news curated by Tourism Australia
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Chinese consumers: McKinsey & Company revisits its predictions

Chinese consumers: McKinsey & Company revisits its predictions | The Insight Files | Scoop.it

In 2011, McKinsey & Company made a number of predictions regarding the ways in which Chinese consumers would change their preferences and behaviours. This article takes stock of those predictions. While geographic differences persist, Chinese consumers are, on the whole, more individualistic, more willing to pay for non-necessities and discretionary items, more brand loyal and more willing to trade up to more expensive purchases.

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Nielsen's Consumer Confidence Report: Q1 2015

According to Nielsen's Q1 2015 consumer confidence report, the world's leading economies have shown improved consumer confidence. Meanwhile, consumer confidence in China, Russia and Brazil has declined. Among the report's highlights include:


  • Asia-Pacific showed a robust start to the year with confidence scores in 9/14 countries at or above the baseline reading of 100.
  • Many of Europe's key markets posted the highest consumer confidence scores in several years.
  • North American recessionary sentiment continued to recede, but spending intentions remained restrained.
  • Confidence in Latin America declined to the lowest level since 2011.
  • Over a six-year-period, concerns about the economy and job security showed an inverse relationship with concerns about health and work/life balance.
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Rise in global consumer confidence

Rise in global consumer confidence | The Insight Files | Scoop.it

Nielsen has released the findings of its latest report, detailing consumer confidence and specifically consumer concerns and spending intentions around the world. In the latest online survey, conducted between August 13 and September 5, 2014, consumer confidence increased in 39/60 markets, compared with 31 markets in the second quarter. Australia showed the most significant improvement, with confidence returning to year-ago performance. Almost half of Australians said they believe the next 12 months will be a good time to purchase the things they want and need. Download the full report at the following link: http://www.nielsen.com/us/en/insights/reports/2014/consumer-confidence-concerns-and-spending-intentions-around-the-world-q3-2014.html

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Nielsen Q2 2015 Consumer Confidence Report

Nielsen Q2 2015 Consumer Confidence Report | The Insight Files | Scoop.it

According to Nielsen's Quarter 2, 2015 Consumer Confidence report, global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions - especially in Latin America and the Middle East. Among the world's largest economies, confidence remained at near and above baseline levels in Germany (97) and the USA (101), despite quarterly index declines of three and six points, respectively. In China (107) and the UK (99), consumer confidence increased one and two points, respectively and increased one point in Japan (83) from the first quarter. Click here to download the report.

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Nielsen's latest report on Consumer Confidence

Nielsen's latest report on Consumer Confidence | The Insight Files | Scoop.it

In Nielsen's latest online survey, conducted between November 10-28, 2014, consumer confidence was found to have increased in 17 of 60 markets (28%), compared with 39 markets (65%) in the third quarter. India’s score of 129, the highest index among 60 markets, increased three points from the third quarter. Italy reported the lowest score of 45, a quarterly decline of two points. Ireland (90) showed the biggest improvement, as confidence there rose six percentage points. Malaysia (89) logged the biggest decline, as confidence there fell 10 points from the previous quarter. While confidence fell slightly in every region in the fourth quarter from the previous quarter, the index is still above a pre-recession level of 94 from third-quarter 2007. Click here to download the report.

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