What your age says about how you use the internet | The Insight Files | Scoop.it

We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. However, marketers shouldn’t take this as an opportunity to revamp their entire outreach strategy; if they’re competitive, they should already be creating content that resonates with multiple generations.


  1. Baby Boomer consumer most of their content between early morning and noon, whereas Millennials and Gen Xers consumer the most during the late evening.
  2. Over 25% of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.
  3. Preferred content types span across all three generations, but specific genres differ significantly.


Find out more.