How online reviews are affecting the consumer decision making model | The Insight Files | Scoop.it

Reviews are playing a major role in the consumer decision making model, providing information about your product/service to customers as well as helping boost SEO in the process. With the access of countless online reviews and commentary on social media networks, consumers are now more informed, connected and empowered than ever before. This article breaks down the five steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases. Click here to learn more.