As more travellers turn to Google and YouTube, marketers now have greater access to consumer insights - who are they? Where do they want to go? How do they make decisions? While the reasons people travel haven't changed considerably from year to year, the paths people travel before they travel have been transformed. Consumers increasingly turn to mobile to get itinerary ideas, compare flight fares or reserve experiences. To build a complete view of path to purchase trends, Google partnered with Sojern to layer on the company's booking data from 350 million anonymised traveller profiles. The result: an unprecedented look at the traveller customer journey based on intent signals across online, mobile and video channels. Find out more.