The Insight Files
74.5K views | +5 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

When are you happiest on holidays?

When are you happiest on holidays? | The Insight Files | Scoop.it

Does our holiday high peak at the start of a journey, or mid-holiday when we’re most relaxed? A new study has revealed the surprising point at which we’re happiest during the holiday process. According to a study published in the journal Applied Research in Quality of Life, we don't actually have to go on a holiday to be happy, we simply need to plan one. Surprisingly, what lasts a lot longer than a post-holiday high is the high travellers experience in the pre-holiday phase. For most, the enjoyment starts weeks, even months, before the actual holiday begins. The study also found that the length of a holiday does not impact post-trip happiness. It suggests people derive more joy from multiple short breaks spread throughout the year, than from having a single longer holiday once a year. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Consumer demand research to help Australian tourism reach its potential

Consumer demand research to help Australian tourism reach its potential | The Insight Files | Scoop.it

Tourism Australia has unveiled the findings of a major international tourism research project into how global consumers view Australia and what motivates them to visit. The research is updated periodically with new consumer insights for 15 of Australia’s key tourism markets. Discover fast facts about the Australian tourism industry, the value of tourism and our niche markets.

more...
No comment yet.