Conversion rates for those making a travel booking are low - often in the single digit percentage range. The question is why do so many consumers who have actively decided to buy a product still abandon their travel booking during those final phases online? A SaleCycle survey has revealed that one of the most commonly cited reasons is that despite being in the booking path, consumers are still not ready to complete their travel booking. Another major factor is price - a cheaper deal found elsewhere or the consumer develops second thoughts. This infographic is worth examining to see if your brand is taking enough steps to lower these abandonment rates.