The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Virtual Reality is the next frontier - don't leave your consumers behind

Virtual Reality is the next frontier - don't leave your consumers behind | The Insight Files | Scoop.it

Virtual reality is being heralded as the next frontier in advertising, marketing and storytelling. Global search interest in VR grew nearly 4 times over the last year alone, according to Google data. However, there are still many consumers who are yet to try the technology. This article outlines for ways to ease consumers into VR experiences, along with recommendations for marketers looking to do the same:

 

  1. Experience with multiple entry points.
  2. Guide people through the experience.
  3. Crate simple mobile experiences.
  4. Don't forget about desktop.

 

The best campaigns invite people in with simple, compelling and engaging experiences that are easy to access and enjoy on multiple platforms.

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The global consumers to watch

The global consumers to watch | The Insight Files | Scoop.it

Dramatic demographic shifts are transforming the world’s consumer landscape. McKinsey & Company's new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030. The three demographic groups are:

 

  1. The retiring and elderly in developed economies.
  2. China's working age population.
  3. North America's working age population.

 

McKinsey & Company have summarised three fundamental implications of this research for corporate strategy:

  • Footprint matters - companies need to continually adapt to evolving demographics and consumption patterns of cities.
  • Tailor products - companies with the skills to develop tailored products and services to meet the needs of an increasingly complex consumer landscape can prosper.
  • Look closely at services - the growing share of services in consumption will, directly or indirectly, have an impact on all consumer-facing businesses.

 

Click here to download an executive summary or the full report.

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What do Pinterest users look like?

What do Pinterest users look like? | The Insight Files | Scoop.it

Overall, when compared to other social media sites, Pinterest users are more likely to purchase products from their most shared categories, reveals new data from ShareThis. ShareThis also found that Pinterest is a dominant platform for Home and Garden, Beauty and Fitness, Food and Drink, and Shopping related content. Furthermore, Pinterest users or 'Pinners' are five times more likely to pin from a smartphone. Publishers and advertisers should leverage the social platform to present rich content geared toward the network's core audience of women, who are responsible for 85% of all consumer purchases. Targeting these highly influential users should improve in time as Pinterest rolls out new services that allow for more precise audience targeting. See the infographic above for more detailed findings.

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The world's hottest food destinations for 2015

The world's hottest food destinations for 2015 | The Insight Files | Scoop.it

For foodies who like to travel, 2015 is shaping up to be a good year. Whether it's dining in the finest restaurants, being part of a festival attracting globally renowned chefs, or discovering a destination with locals as your guide, 2015 is destined to be a good year to taste the world. For hard core foodies, gastronomy festivals are increasingly becoming as appealing as the cities in which they're held, and a unique opportunity to absorb the culinary philosophies and sample the cooking of chefs from all over the world.

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Aussie travellers crown our country’s most desirable city to visit 

Aussie travellers crown our country’s most desirable city to visit  | The Insight Files | Scoop.it

Perth in Western Australia has been chosen as the most desirable city in the country for Australian travellers to visit. In a survey conducted by Choice Hotels Asia-Pac, 1 in 5 travellers said that if they could visit any state capital in Australia, it would be Perth. The WA capital received 21% of votes, beating out Sydney (17%), Melbourne (15%) and Hobart (15%) to take the number one spot. Tourism injects more than $9 billion into the State economy each year, creating more than 94,000 jobs for the people of Western Australia. Find out more.

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Euromonitor's global consumer trends for 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. 

From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.


Download this white paper to:

  • Learn which consumer trends will reign in 2016
  • Uncover how consumers are searching for innovative routes to value
  • Consider future opportunities among agnostic shoppers, the over-connected, millennials, single spenders, changemakers, gender-nonconformists, the health conscious and mature consumers
  • Learn more about consumers in 2016.
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10 actionable trends for 2015

10 actionable trends for 2015 | The Insight Files | Scoop.it

Trendwatching.com has collated a list of 10 key, actionable innovation opportunities (or trends) that could see you build stronger relationships with your customers. Of these opportunities includes 'the internet of sharing things' - as more objects become connected, new ways of deriving value from them will become possible for consumers, with shared access being one. Trendwatching.com also describes the concept of post-demographic consumerism, indicating that it is time to throw out the traditional demographic models of consumer behaviour. Consumption patterns are no longer defined by traditional demographic segments like age, gender, location, income, family status and more. Instead, successful products, services and brands are transcending their initial demographics almost instantaneously. Click here to learn more about how these consumer trends could affect your business model.

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