Virtual reality is being heralded as the next frontier in advertising, marketing and storytelling. Global search interest in VR grew nearly 4 times over the last year alone, according to Google data. However, there are still many consumers who are yet to try the technology. This article outlines for ways to ease consumers into VR experiences, along with recommendations for marketers looking to do the same:
- Experience with multiple entry points.
- Guide people through the experience.
- Crate simple mobile experiences.
- Don't forget about desktop.
The best campaigns invite people in with simple, compelling and engaging experiences that are easy to access and enjoy on multiple platforms.