Trendwatching.com has collated a list of 10 key, actionable innovation opportunities (or trends) that could see you build stronger relationships with your customers. Of these opportunities includes 'the internet of sharing things' - as more objects become connected, new ways of deriving value from them will become possible for consumers, with shared access being one. Trendwatching.com also describes the concept of post-demographic consumerism, indicating that it is time to throw out the traditional demographic models of consumer behaviour. Consumption patterns are no longer defined by traditional demographic segments like age, gender, location, income, family status and more. Instead, successful products, services and brands are transcending their initial demographics almost instantaneously. Click here to learn more about how these consumer trends could affect your business model.