The Insight Files
74.1K views | +13 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

How to use the power of Instagram to market your brand

How to use the power of Instagram to market your brand | The Insight Files | Scoop.it

In this article, Jacqueline Bourke outlines how to use Instagram to its full potential for maximum brand engagement. It has been reported that articles with images get 94% more total views, so it comes as no surprise that Instagram was among the fastest growing social networks of the last two years. Australian brands fighting for attention on the Internet must first be seen in order to be heard. To ensure this is achieved, and to make use of the power of visuals, a strong visual strategy needs to be created - this means populating websites and social channels with images that represent the core values of a brand in order to engage and inspire the target audience. The article highlights Tourism Australia and Spotify Australia as two companies which have been able to use imagery to show their brand's key message in a way that resonates with their target audience. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Social media trends in tourism for 2013

Social media trends in tourism for 2013 | The Insight Files | Scoop.it
Before we dive into any thoughts about what’s changing or trending in the future, let’s take a moment to suck in a bunch of head-clearing oxygen with a deep breath, and remember that basic goals for tourism marketing have not changed….

….Make people aware of your destination, spark magical thoughts in their brain of, “Hey, I’d like to go THERE,” convince them to actually visit, spend some money, spend the night and then go home and get their friends and family to visit, too.

We know; it is super-hard to keep the big picture as communications tools change and morph, people squawk about things like Instagram changing rules with Twitter, every day brings new Whack-A-Mole fun about whether anyone sees your Facebook updates and you’re still explaining to a skeptical boss or Board of Directors about Twitter or whether bloggers belong on your press trips.

As your guides and social media personal trainers here at Tourism Currents, let us help you look ahead and prep for the long game, not the quick one-time play.





Read more: http://www.tourismcurrents.com/december-2012-social-media-trends-in-tourism-for-2013
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

The science behind the most popular infographics

The science behind the most popular infographics | The Insight Files | Scoop.it

Like a well-written article, a good infographic tells an in-depth story that elicits an emotional response. This article outlines elements that smart, shareable infographics should all have:


  • A clear angle
  • Accurate data
  • Scope
  • Flow
  • Logo


Additionally, the infographic above, produced by Siege Media, offers clear, useful data points about the 1000 infographics that had the most social shares over the last year. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

6 Tips on Marketing Your Online Content | Jeffbullas's Blog

6 Tips on Marketing Your Online Content | Jeffbullas's Blog | The Insight Files | Scoop.it

Content marketing is a simple phrase. It involves just two key elements.


“Content” which can be articles, videos and images in all their various multi-media formats.


“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.


Marketing your content though is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.


The process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. Good content marketing will create interest in your business, attracting traffic to your website and hopefully, sales or conversations as well.


Great content will position your business as a thought leader in its industry and it will also educate, inform, entertain and inspire.


There are many ways of doing content marketing but not all methods yield the positive results! Here are six tips to get you started on marketing your own content:

 

Tip 1: Drip feed your content

Tip 2: Monitor old content

Tip 3: Make use of social media

Tip 4: Aim for quality not quantity

Tip 5: Incorporate the right amount of SEO

Tip 6: Inform rather than sell

 

Read more: http://www.jeffbullas.com/2012/11/26/6-tips-on-marketing-your-online-content/

 

more...
No comment yet.