Melbourne Convention Bureau CEO on marketing a city's intellectual capital | The Insight Files |

In the global meetings and conventions industry, Melbourne exemplifies the trend where cities are positioning themselves as knowledge incubators to drive competitive advantage in specific industry sectors. The Melbourne Convention Bureau and the City of Melbourne have an aligned vision to develop and promote Australia's second largest city officially as an 'intellectual capital.' On a foundational level, the intellectual theme is supported by the fact that Melbourne is continually ranked as one of the world's most livable cities, placing #1 this year in The Economist's annual liveability indices. The convention bureau uses that to emphasise the connectivity, ease of mobility, sustainability, economic vitality, and wealth of knowledge companies and academic facilities in the city. Find out more.