The Insight Files
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Consumer trends and news curated by Tourism Australia
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Asia's cruise industry continues to grow at record pace

Asia's cruise industry continues to grow at record pace | The Insight Files | Scoop.it

Asia has been confirmed as the world's fastest growing source of cruise passengers, with a new Cruise Lines International Association report showing the region experienced an unprecedented 24% increase in passenger numbers last year. According to CLIA's Asia Cruise Trends study, the cruise industry in Asia is growing at a record pace, with 2.08 million people from the region taking an ocean cruise in 2015. The report shows that China accounted for almost half of the region's cruise passengers with 986,000 passengers from mainland China taking a cruise in 2015, up 40% from 703,000 in 2014. This figure makes China the world's fastest growing source nation for cruise passengers in 2015, with Australia ranking second with 14.6% growth. Find out more.

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Why broadband is vital to growth of the cruise industry

Why broadband is vital to growth of the cruise industry | The Insight Files | Scoop.it

While cruises have grown in popularity, they only represent a small percentage of the holiday market. CLIA reports that 3% of North Americans took a cruise last year and only about 20% have ever taken a cruise. The potential market of cruise rookies is vastly larger than that of experienced cruisers. Cruiseline has analysed 14,000 cruise views, discovering that new cruisers are easier to please, on the whole, rating their cruises higher than any other demographic. Additionally, in a stunning display of brand loyalty, 81% of first-time cruisers booked their second cruise with the same line. Find out more.

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