What's ahead in cruising? | The Insight Files | Scoop.it

Travel Agent Central asked cruise industry executives and travel agency personnel about their perspective on cruise trends and the outlook for 2015. Amongst the reported trends include:

  • The launch of new ships contributing to marketing place buzz
  • The growing number of overnight calls by cruise lines pointing to more overnights in port
  • Continuing demand for luxury cruise travel, with strong demand for both traditional luxury products and luxury suites on contemporary brands
  • The growing value of travel agents due to information overload which tends to occur when consumers try and make a cruise booking themselves
  • A growing need for new communications strategies in light of 75% of travellers now using smartphones
  • New, exotic options becoming highly appealing to experienced cruisers
  • Stronger supplier support amidst a changing marketplace