The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Crystal Cruises: building a lifestyle brand

Crystal Cruises: building a lifestyle brand | The Insight Files | Scoop.it

In this article, Skift interviews Edie Rodriguez, the CEO of Crystal Cruises regarding the desires and needs of today's luxury travellers. According to Rodriguez, there are three key things important for today's luxury traveller: exclusivity, customisation and options. Rodriguez also discusses her plans to transform Crystal Cruises with the introduction of three new ships on order, super luxury residences on board, the debut of yacht cruising, and the purchase of a Boeing 787 Dreamliner with lie-flat seats and 28-day excursions. Click here to read the interview.

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MSC Cruises into Sydney harbour

MSC Cruises into Sydney harbour | The Insight Files | Scoop.it

MSC Cruises has welcomed its first ship to Australia and will showcase the MSC Orchestra to more than 1000 travel agents as it travels from Cairns to Fremantle. The ship maiden voyage to Australia was spearheaded by the Gallipoli anniversary charter that will run from Fremantle. The ship is currently operating at full capacity with most passengers embarking in Dubai. MSC Cruises Australia's managing director credits multiple port embarkation points around the Mediterranean with its success in the Australian market. The majority of Australian passengers take a 14-night MSC sail but the trend is towards longer bookings. Clarke also discussed MSC's expansion plans with two Vista ships on order for delivery in 2017 and 2019 that will take 5700 guests.

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TRA: Cruise ship visitors to Darwin

TRA: Cruise ship visitors to Darwin | The Insight Files | Scoop.it

Australia's cruise industry has experienced strong rates of growth over the past decade, and contributed approximately $54 million directly to the Northern Territory's economy over 2013-14. This TRA summary reports on the onshore experiences and satisfaction of visiting cruise ship passengers and crew to Darwin. The report's key messages include:


  • Nearly all passengers surveyed spent money while in Darwin, with average expenditure at $94 per passenger.
  • There was a high rate of satisfaction with nearly all aspects of Darwin and the overall visitor experience.
  • On average, passengers participated in around five self-guided activities in Darwin. Walking around/general sightseeing and shopping were most common.
  • Nearly one-third of passengers went on an organised tour.
  • For many passengers, travel agents played an important part in the cruise booking process.
  • The rates of likely return to and recommendation of Darwin as a travel destination were high and an indicator of Darwin's appeal to cruise passengers.


Download the full report.

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Australasia set to be the world's largest cruise market

Australasia set to be the world's largest cruise market | The Insight Files | Scoop.it

The Australasian cruise market has never looked better, according to cruise industry experts speaking at the recent Cruise3sixty conference. According to CLIA's chairman, Australasia is the largest shared gainer of cruising in the world, with 12% of the world's cruising. The incredible growth in cruising has been inspired by China and Australia, with 80% of Australia's cruising coming out of Brisbane and Sydney. Princess Cruises' VP for Australia and New Zealand has announced that both year-round and seasonal fleets in the company will soon move to onboard Australian currency due to the strength of the Australian market. Click here to learn more.

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