The Insight Files
74.1K views | +13 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

What's ahead in cruising?

What's ahead in cruising? | The Insight Files | Scoop.it

Travel Agent Central asked cruise industry executives and travel agency personnel about their perspective on cruise trends and the outlook for 2015. Amongst the reported trends include:


  • The launch of new ships contributing to marketing place buzz
  • The growing number of overnight calls by cruise lines pointing to more overnights in port
  • Continuing demand for luxury cruise travel, with strong demand for both traditional luxury products and luxury suites on contemporary brands
  • The growing value of travel agents due to information overload which tends to occur when consumers try and make a cruise booking themselves
  • A growing need for new communications strategies in light of 75% of travellers now using smartphones
  • New, exotic options becoming highly appealing to experienced cruisers
  • Stronger supplier support amidst a changing marketplace
more...
Patrick Wallace's curator insight, February 18, 2015 8:46 AM

Travel Agent Central asked cruise industry executives and travel agency personnel about their perspective on cruise trends and the outlook for 2015.

Scooped by Tourism Australia
Scoop.it!

Cruising's new ways to float your boat

Cruising's new ways to float your boat | The Insight Files | Scoop.it

It’s hard to keep up with all that’s happening in cruising. Brian Johnston whittles the good news down to 15 reasons why we should be excited about cruises in 2015. Key trends include the rise of themed river cruises, the growth of short haul cruising, and the improvement of the food experience - cruise ships are including more specialty restaurants, more celebrity-chef restaurants and an overall greater variety that even caters to vegetarians or the gluten intolerant. Furthermore, it's getting easier for the whole family to enjoy cruising with the rise of ships that cater to all ages, encouraging multi-generational cruising with entertainment, activities and ship amenities for children and grandparents alike.

more...
No comment yet.