The challenge with mobile commerce apps is that they need to engage your customers positively while generating revenue for your company, says Jumio. Just because an app is available doesn't mean it will be successful. The statistics show a shocking attrition rate in that 25% of downloaded apps are never opened and are discarded. This article lists five tips to make sure your business's app doesn't get deleted:
- Be aware which operating system or platform will deliver the best return for your app.
- Be sensitive to data privacy concerns that may inhibit app usage.
- Reduce payment friction.
- Balance functionality with speed and performance.
- Build customer retention into your app.