Building mobile strategy around existing customer interactions | The Insight Files | Scoop.it

Tourism brands are losing business to mobile-savvy competitors, not only during the booking phase but also at the destination. While the average traveller spends 13 hours online planning a trip before they book, they spend more time on their mobiles upon arrival, researching tours, bars and restaurants. Travel brands which fail to optimise for mobile are missing out on this inceremental revenue. Travel marketers should look at how their existing customers are interacting with them on mobile and build their strategy around that. Find out more.