The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Five ways to perfect the travel booking funnel - Tnooz

Five ways to perfect the travel booking funnel - Tnooz | The Insight Files | Scoop.it

Understanding the customer journey is a challenge for digital marketers, particularly when it comes to perfecting the process of online travel booking. The reality is that there are so many factors that influence a consumer before they make their final travel purchase decision. These factors occur on and offline, across multiple devices and over an unpredictable range of time. This article lists five best practices:


  1. Understand the travel visitor and his or her purchase process.

  2. Measure all relevant data points within the booking process

  3. Optimise for device type as matched to the appropriate stage of the customer journey

  4. Generate traffic and demand for the purchase process.

  5. Right-size the booking funnel.


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How to make the customer journey 100% mobile

How to make the customer journey 100% mobile | The Insight Files | Scoop.it

Mobile searches have surpassed desktop searches in Google, there are mobile users than desktop users in the USA and now mobile media consumption has outdone desktop consumption. With these statistics in mind, if your business is not providing a satisfactory mobile experience, it will miss out compared to competitors who are. This article lists ways of making your business' customer journey 100% mobile, including:


  • Start on site, making your website content mobile friendly.
  • Never forget newsletters, ensuring they are responsive and mobile friendly.
  • Cover brick and mortar - today the connection and opportunity between in-store and the mobile customer has evolved significantly.


While brands will prioritise different touch points, the customer won't discriminate. Find out more.


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